The misunderstanding between social networking online and social networking face to face is long present in today’s world of constant 'dialogue’ marketing. However, you’ll find that both are equally as effective if you can understand them well enough. Whether you’re a twitter addict, and you find – like many of us – a smartphone glued to your hand each day, or you simply cannot stop talking, you are basically using networking techniques that are the same. The only difference is, one of them is getting misunderstood far more than the other. Let me explain.