The Next Chapter Press Release


Marketing Agency MAXX names Will Tinson as MD to lead a restructured team into the next chapter of their story. 

MAXX is a marketing agency with 27 years of heritage and incredible long-standing client relationships. Originally founded by Dermot de Courcy Robinson, with Jackie Blaker directing the business for the last 10 years, the pair have now decided to step away from day-to-day management. Jackie and Dermot will retain their combined 66% ownership of the agency but move to 3-day/week consultancy roles. Dermot will become the company’s Chairman. 

“It’s time for me to reduce my hours and look forward to some well-earned family time, but I want to assure our clients and partners that as I’m retaining a high interest in the agency, I’ll remain just a phone call away and still be ensuring our core values and relationships are retained. I’m so proud of the agency that we’ve built and believe we have the right team in place to continue our success.”  – Jackie Blaker

Although only 25, Will has built an impressive resume. Following his early career at a leading pharmaceutical creative agency as well as running his own local marketing business, Will has spent the last 3 years at MAXX steering the agency’s brand and service offering, driving our growth in an ever-changing landscape. His input has significantly contributed to MAXX having the most successful period in its 27-year history. Last year, Will also purchased a significant shareholding in MAXX and is ideally placed to take the role of Managing Director.

“MAXX is an incredibly honest and genuinely well-run agency, it’s an honour to have the opportunity to lead this team into our next chapter. Although I truly believe we are delivering exceptional work for our clients, there is always room for us to improve our service levels, diversify our offering and listen to how we can truly continue to support our client base. My goal is to seriously put us on the map in terms of our relationships, results and the value we provide to brands.”  – Will Tinson

Alongside Will, the agency will be led by a senior manager team including the familiar faces of Creative Director Matt Barrett , Head of Digital James Briggs and Chris Billingham who has been promoted to Content Director, a new role that will oversee the Video, Marketing Strategy, Paid Advertising and Social Media departments. 

With the growth of MAXX’s social media offering in content creation and online community management, Jess Staines is promoted to Head of Social. We also welcome to our social team, Josh Viney who has already developed considerable experience in e-gaming and online content communities. 

After MAXX’s recent acquisition, we were lucky enough to be joined by Rachel Dixon who has over 30 years of proven account management experience and becomes our Head of Client Services to ensure quality and client satisfaction is retained as we grow. 

We hope our clients and network will share in our excitement for MAXX’s next chapter. Both Jackie and Will will be happy to meet for a coffee if anyone has any questions. 

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About MAXX

The perfect extension of your marketing team. 

MAXX is an experienced agency working as a natural extension to their clients’ internal marketing teams. A truly agile set-up, MAXX allows marketing managers to leverage creatives from strategy through to delivery in all core marketing channels, without the hassle and cost of hiring additional staff or juggling the inconsistency of multiple suppliers. 

We’re known for making in-house marketers look good and trusted to give marketing teams the edge.