How an integrated marketing approach is best for schools


“Integrated marketing” is used to generate a unified and seamless experience for consumers to interact with schools. It combines all aspects of marketing communication such as advertising, sales promotion, direct marketing, and social media and it is one of the most important tools your school can have to grow and have its voice heard. Integrated marketing ensures your school communicates its message effectively across all marketing channels and not following this approach will result in an often inconsistent and disorganised message.

Print work with Schools

MAXX has worked with some of the most exceptional independent schools in the UK, including Westminster, Cheam, Marlborough College, Eagle House and Eton to name a few. We have designed printed prospectuses, updated school branding and developed complete social media campaigns. We carefully plan, and art direct, photography shoots over several days and art direct to capture unique images that showcase the energetic environments of boarding houses, facilities and grounds.

Our design work doesn’t stop with prospectuses and brochures. We create folders to hold all materials, produce mailers and other printed materials to provide a full integrated marketing delivery for our clients.

Digital Communications work with Schools

As well as designing beautiful printed work for schools, MAXX also enhances the digital communications and marketing for some of the UK’s leading independent schools.

We create strategy documents which help and guide internal marketing teams, ultimately making their marketing communications more aligned. This often leads to managing digital campaigns on Google Ads and social media platforms such as Facebook and Instagram. We have created targeted campaigns with specific goals, such as increasing open day visitors, as well as general ‘brand awareness’ campaigns which run throughout the school year.

Furthermore, MAXX reports back on a client’s digital activity through our custom dashboards which track website performance as well as PPC, SEO, social media and email marketing activity. Our comprehensive insight reports offer valuable recommendations to further enhance a school’s digital presence.

Marketing work with Schools

MAXX is a creative agency with over 25 years experience in both design and digital services. We can define your marketing vision and make it a reality, adding a strategic approach and planning activity to increase opportunities for a return on investment. Planning and strategy should be at the heart of all marketing. Not only will we help schools plan their own marketing mix, but we can also help deliver activities that will directly impact their business. These could include a social media review, strategy and maintenance, bespoke social media training, integrated campaigns to build a sales pipeline, skilled blog and copywriting, inspirational photography, engaging videos, detailed marketing plans and more!

Every January, expert educators, interested suppliers and developers of educational technologies come together at the BETT show, which has been inspiring the educational community for over 30 years. MAXX will be attending the event on the 22nd and 23rd of January 2020.

To find out how we can help your school grow and create brand consistency for your business, talk to us at the BETT show (Stand NL30) or start a conversation: [email protected]