Why is Social Responsibility important to MAXX?


Written by: Josh Viney, Social Media Executive

In today’s world, individuals and businesses are increasingly recognising the importance of social responsibility. As the youngest member of the MAXX team, social responsibility is something I really value as my generation and the next few to follow will be the ones affected if we don’t make impactful change now. 

I feel so privileged to be working in an agency that proactively keeps on top of its social responsibility goals and takes on sustainable business practices to better the environment and local community. Of course, this is all well and good but what does social responsibility mean? Let’s take a deeper look.

The definition of social responsibility is: “The responsibility of an individual or organisation for the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviour that: contributes to sustainable development, including health and the welfare of society.” 

*definition taken from this article*

What does this mean to MAXX and how are we working towards social responsibility goals?

MAXX breaks social responsibility down into four categories:

  • Environmental management – waste reduction, sustainability and responsible sourcing
  • Workplace responsibility – diversity, inclusivity, training, health and well-being of the people in the company
  • Community responsibility – supporting schools, colleges and the local community
  • Philanthropic responsibility – helping local charities with donations, free or discounted work

Environmental Management 

Over the past 18 months, MAXX has made significant progress towards its commitment to environmental sustainability. Through our strategic partner ecologi, we have successfully planted a thriving forest consisting of more than 2,750 trees. This has resulted in the company offsetting 132 tonnes of CO2 emissions to date. We take great pride in these achievements and are proud to be carbon neutral in our day to day activities!

Workplace Responsibility 

The Company strives to be as socially responsible as possible throughout the entire organisation, whether that be through choosing ethical suppliers or something easy to do such as reducing the use of single-use plastic bottles and recycling as much as possible. Workplace responsibility also extends into the culture at MAXX. We are proud to be an equal opportunities employer where we promote diversity and inclusivity. 

Community Responsibility

Additionally, the MAXX team also contributes to supporting our local community. An example of this is our partnership with Newbury Cancer Care, a West Berkshire charity, where we provide social media support to enable them to continue their amazing work, helping people affected by cancer. MAXX is also based on Newbury High Street which means we are surrounded by a vast amount of local shops and businesses, where we always do our best to support them by shopping and eating locally. 

Philanthropic Responsibility 

We are proud to say that our team helps great causes even when outside the office! A recent example of this is Chloe, one of our Account Managers, who ran the Berlin half marathon, raising £320 for the Netball Development Trust – a UK based charity that delivers netball to children in the least developed regions of the world. Another example of our efforts at philanthropic responsibility is when Sophie and Jess completed the Alzheimer’s Society Memory Walk in 2022 and raised £500 for the charity.


.            .           

Moreover, the Senior Management Team at MAXX recently attended The Chee Foundation annual ball, where an amazing £37,000 was raised for the charity! These are just a few examples of how MAXX continues to be philanthropical outside of working hours!


Why is Social Responsibility Important to MAXX?

Social responsibility is important to MAXX because we care for the environment and our local community. We firmly believe that the collective efforts of individuals and organisations like ours will make a positive impact on our planet. MAXX’s commitment to social responsibility goes beyond just words. We proactively integrate it into our daily operations, ensuring that every decision we make aligns with our dedication to making a difference.

Additionally, social responsibility also helps businesses increase their brand reputation which can help attract new customers, more skilled employees and better suppliers that share the same vision for the sustainability of our planet. Moreover, social responsibility can reduce operational costs by minimising waste and resource use. 

In conclusion, being socially responsible brings a considerable upside to any business. At MAXX, we want to inspire our clients and other organisations to practise different methods of social responsibility, for the benefit of both the environment and the growth of their businesses which we hope we have done in this blog. If you want to find out more about our social responsibility journey, you can follow us on our social media platforms, where we will be posting regular updates. Let’s make a positive change together. 

If you found this article interesting and would like to read some more MAXX blogs then feel free to click this link here where our Head of Social, Jess, talks in depth about the recent ‘deinfluencing’ trend and how brands should approach their influencer marketing strategies.

Get in touch via [email protected] if you’d like to speak to one of our team!