Marketing

Marketing Week Live

Last month Chris Billingham (Communications Manager) and Jerrell Chaney (Social Media Assistant) went to London for Marketing Week Live. It was a great opportunity for MAXX to see what was out there in the Marketing world and what we could apply to our own and our client’s marketing strategies. Marketing Week Live is held at Olympia Central in London. Situated just outside Kensington tube station, we were relieved that the journey to the venue was a short walk given the amount of walking around we would do inside!

 

MAXX talks apprenticeships

In the 2012/2013 academic year, 510,000 people started apprenticeships in the UK.   One of these 510,000 people was Alice, our very own apprentice. Now, in 2014, we can no longer call Alice an apprentice as she has evolved into our marketing assistant! Alice has been with us for over 18 months now and after starting as a business and administration apprentice, has developed into a role within our marketing department.

Five of the greatest Christmas campaigns this year!

Who can ignore the warm and fuzzy feeling as Christmas comes closer? For many businesses it is a time to knuckle down, grab the sales hat and pin badges and prepare for festive chaos: and for others it’s a time to dust the office keyboards and create funny objects with the blu tac.   Because of the excessive hustle and bustle of the Christmas period, very few companies market themselves, over Christmas, as well as they normally do.

Read your Social Media's success

(Make sure you pick up your easter egg letter at the bottom of the page!) It’s all very well Tweeting, Facebooking and Blogging to your hearts content: thinking that all of these activities combined are improving and gaining you business. But what you really need to be doing, to save you from wasting precious time – is measuring the activity.   You may have noticed already, as the new Timeline has made Facebook Insights far more apparent.

How to make ANY business sound interesting

Am I not right in thinking – and I hope I am, that almost everyone thinks that their business is the best thing since sliced bread? Of course they do; and quite rightly too! You should undoubtedly be proud of your labours and take great interest in them, otherwise one suspects you are probably in the wrong business. However, it is the harsh way of the world that some professions tend to be more… well, interesting than others.

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