So what is a responsive website?
Simply put, the layout of a responsive web site changes or ‘responds’ to fit the device that it is being viewed on.
This is most noticeable when a website is viewed on a tablet or mobile phone. Removing the need for a user to pinch or horizontally scroll provides a much improved user experience allowing visitors (or potential customers) to engage with your site and your brand.
So its a mobile website, right?
Not quite. A mobile site would suggest a website built specifically for a particular size screen. The beauty of a responsive website is its ability to dynamically change to suit any device, including different sized desktop monitors.
And why is responsiveness important?
- Usability - Your content remains accessible, digestible and engaging on any device
- Conversion - content can be prioritised (moved or turned on /off) from one screen resolution to another ensuring your messaging is seen.
- SEO - In 2015, Google added responsiveness to its ranking alorithm
Mobile is the future!
Responsivenes has become increasingly important over the last few years with roughly 63% of site visits coming from mobile devices in 2017.
Every website that leaves our digital studio is fully responsive. Our developers have access to a wide range of devices and also use online testing tools like Browserstack to ensure our client’s websites deliver a seamless user experience.
When it comes to testing, there’s no substitute for pride and attention to detail.
Below are some of our favourite responsive websites created by MAXX.