Responsiveness

“The website looks fantastic on every screen”

So what is a responsive website?

Simply put, the layout of a responsive web site changes or ‘responds’ to fit the device that it is being viewed on.

This is most noticeable when a website is viewed on a tablet or mobile phone. Removing the need for a user to pinch or horizontally scroll provides a much improved user experience allowing visitors (or potential customers) to engage with your site and your brand.

So its a mobile website, right?

Not quite. A mobile site would suggest a website built specifically for a particular size screen. The beauty of a responsive website is its ability to dynamically change to suit any device, including different sized desktop monitors.

And why is responsiveness important?

  • Usability - Your content remains accessible, digestible and engaging on any device
  • Conversion - content can be prioritised (moved or turned on /off) from one screen resolution to another ensuring your messaging is seen.
  • SEO - In 2015, Google added responsiveness to its ranking alorithm

Plus...

Mobile is the future!

Responsivenes has become increasingly important over the last few years with roughly 63% of site visits coming from mobile devices in 2017.

Testing, Testing...

Every website that leaves our digital studio is fully responsive. Our developers have access to a wide range of devices and also use online testing tools like Browserstack to ensure our client’s websites deliver a seamless user experience.

When it comes to testing, there’s no substitute for pride and attention to detail.

Below are some of our favourite responsive websites created by MAXX.

Mary Hare School's brand new look!
Design and Digital collaborate for iKoustic
An Italian icon opens in London and Online

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