For example, ICO guidelines state that “GDPR specifies what you need to tell individuals when you collect personal data from them. There are some types of information that you must always provide, while the provision of other types of information depends on the particular circumstances of your organisation, and how and why you use people’s personal data”.
MAXX has detailed this information and our reasoning for sending you our latest marketing campaign below:
Name and contact details of organisation
MAXX Design Ltd
2 Toomers Wharf
Marketing enquires: Catherine Jenkins
Data protection enquires: Jackie Blaker
The lawful basis for processing your data
The purpose for MAXX processing your data and legitimate interests for the processing
We have processed this data because our research has highlighted that we have experience working with similar companies and we feel we would be able to provide you with marketing services that could help you increase brand awareness and generate income.
The categories of personal data obtained
We have obtained personal data (name, job title and email address if publicly available on your website) and data relating to your organisation (address). All data relates to business activities.
The recipients or categories of recipients of the personal data
This data has only been shared with individuals or external companies related to creating this campaign. These include MAXX and Punch!
The details of transfers of the personal data to any third countries or international organisations
No other transfers will take place for this campaign.
The retention periods for the personal data
We shall keep your personal data for 12 months. If we have not had any response from you or your organisation within that time we will delete this data.
The rights available to individuals in respect of the processing
The right to withdraw consent
As discussed this campaign was sent on the basis of legitimate interest not consent. Therefore there is no right to withdraw consent but as discussed above you do have the right to object.
The right to lodge a complaint with a supervisory authority
The source of the personal data
We have sourced this data from research on publically available sources including your company website and LinkedIn.
The details of the existence of automated decision-making, including profiling
No automatic decision making or profiling is taking place.
If you would like to opt in to our newsletter and further direct mail please visit maxx-design.co.uk/gdpr
We would love to speak to you about your marketing campaigns. From creating engaging adverts to producing a marketing plan that can help you assign budget to the right platforms, we have the experience to make a real difference to your business.