ESL

MAXX developed an innovative direct mail campaign of payroll provider ESL, with an Alice in Wonderland inspired theme generating a pipeline of over 40 leads

“Everyone loves this campaign and we are really pleased with the results. Thank you.”

 

Ginnie Freeman, Director of Communication ESL

MAXX developed an innovative direct mail campaign of payroll provider ESL, with an Alice in Wonderland inspired theme generating a pipeline of over 40 leads
MAXX developed an innovative direct mail campaign of payroll provider ESL, with an Alice in Wonderland inspired theme generating a pipeline of over 40 leads

what we did

Payroll services provider, employer services ltd needed to raise its profile and build its customer base - we came up with a series of creative integrated campaigns.

  • "Alice in Payroll land" themed campaign
  • Individual cupcakes delivered to named recipients sparked interest and attention
  • Pipeline of over 40 leads built
  • 40% of leads converted from cold leads into prospects
  • Precursor to successful sale of the business

like what you see?

MAXX developed an innovative direct mail campaign of payroll provider ESL, with an Alice in Wonderland inspired theme generating a pipeline of over 40 leads
MAXX developed an innovative direct mail campaign of payroll provider ESL, with an Alice in Wonderland inspired theme generating a pipeline of over 40 leads
MAXX developed an innovative direct mail campaign of payroll provider ESL, with an Alice in Wonderland inspired theme generating a pipeline of over 40 leads
MAXX developed an innovative direct mail campaign of payroll provider ESL, with an Alice in Wonderland inspired theme generating a pipeline of over 40 leads
MAXX developed an innovative direct mail campaign of payroll provider ESL, with an Alice in Wonderland inspired theme generating a pipeline of over 40 leads
MAXX developed an innovative direct mail campaign of payroll provider ESL, with an Alice in Wonderland inspired theme generating a pipeline of over 40 leads

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