It’s not uncommon for people or even marketing agencies to talk about ‘SEO and PPC’. To us, they are two completely separate disciplines. Not only are the skills required to execute different, but also the reasons for using one or the other.
If you need instant results, PPC (pay per click) is the one for you. It might be a new product range you’ve not had time to organically optimise, or a time sensitive advertisement; PPC gives you the opportunity rapidly to reach the top of the search engines, gaining awareness and traffic.
PPC can be a costly exercise, so to make the most of your budget we target the keywords most relevant to you and track what terminology triggers conversion to report on return on investment. Considered landing experience, tailored ads and relevant extensions - we look to earn our way to the top rather than on pure bidding strategy. Our PPC campaigns are fully integrated with the digital dashboard, giving a real-time view of success.