It’s not uncommon for people or even some marketing agencies to talk about ‘SEO and PPC’. To us, they are two completely separate disciplines. Not only are the skills required to execute each, very different, but also the reasons for using one or the other. If you need instant results, PPC (pay per click) is the one for you. It might be a new product range just being launched, or a time sensitive advertisement; PPC gives you the opportunity to rapidly reach the top of the search engines for a specific period of time.
PPC can be a costly exercise, so to make the most of your budget we target the keywords most relevant to you and track what terminology triggers conversion to report on return on investment. Our focus areas within PPC management are:
- Logical campaign and ad group structure
- Conversion over clicks when evaluation keyword performance
- Considered landing experience, tailored ads and extensions to earn our way to the top rather than pure bidding
- Impression share report analysis to guide PPC management and changes
Our PPC campaigns are fully integrated with a digital dashboard, giving a real-time view of success and impact on wider digital metrics.
If you’re already using PPC but want to improve your ROI, let us take a look and run an audit and get your campaigns flying.