blog

Pull up a chair, grab a coffee and have a read through our stories, opinions and advice.


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15

May

Does location matter when choosing the right agency?

Does it matter to people where their chosen agency is located?
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12

May

Young Enterprise – inspiring young people

By Catherine Jenkins
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Charity Marketing

05

May

Charity Marketing; going beyond likes to drive donations

By Jennifer BaggaleyCharities need to advertise.
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26

Apr

Helping to deliver Topcon’s vision at Optrafair

By Jennifer Baggaley 
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Social Media: Arguably the best marketing tool out there!

Having a presence on all social networks is now a substantial part of the marketing strategy for many businesses. The benefits of using social media are endless so any company that’s not harnessing this cost-effective resource could be missing out on a substantial marketing opportunity. By spending just a few hours per week on social media, businesses can benefit from raised brand awareness, additional traffic and increased sales with minimal cost.  

Mary Hare School's brand new look!

Last month, we were thrilled to have the opportunity to completely redesign and rebuild the website for Mary Hare School.

Renowned for being the largest school for the deaf in the UK and the ‘Centre of Excellence’ for deaf education, we are honoured to be able to be involved with such a worthwhile organisation.

Blogging for business

As you may have guessed, here at MAXX, we love to blog. It gives us the opportunity to immerse ourselves into a topic of interest, share our expertise and unleash some of our creativity through the medium of words for a couple of hours.

As much as we love blogging though, we are not just doing it for fun. There is method in the madness with a multitude of benefits blogging can bring to your business. In fact it has proven to be one of the most valuable elements you can add to your website, for both B2B and B2C businesses.

Artificial Intelligence for marketing: good or evil?

“In the long run, I think we will evolve in computing from a mobile first to an AI first world” Sundar Pichai - CEO of Google.

Artificial Intelligence, yet another buzzword of the moment, and whilst you might not exactly know what it is, I can assure you that all of us have experienced it in some way or another. It is essentially the idea that a machine can display the same amount of intelligence as a human being whilst performing a specific task.

Is this the “renaissance of print”? [Part 2]

In the first of this two part blog series (which you can find here), based on my presentation at an event hosted by Oracle in Reading, I talked about the power of print in a digital age. It’s time to take that further and delve into how branding and digital marketing fits into all of this…

10 years of networking and still standing!

(Or in fact, sitting down for a hearty breakfast!)

By Catherine Jenkins

Last week, I had the absolute pleasure of partying with a great group of people on the banks of the River Thames at Bray. We were celebrating 10 years since The Business Forum was launched – a networking group that for the first 8 years of its life met monthly at Wellington College.

Did you notice YouTube's new font?

We have spoken before about the importance of font and why deciding what font you should use is a decision that should never be rushed. There are a number of areas to consider, from branding based decisions about whether the font suits the company and matches other visuals to logistical decisions about whether or not the font is “web safe”. We will never stop shouting about font and the part it has to play in design!

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