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27

Feb

Could Food and Filters Become Core to Your Social Media Strategy?

By Conor Bant
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conversion optimisation from MAXX Design

31

Jan

How Do I Convert More Traffic? The Million Dollar Question

By Conor BantSo, how do you convert more website traffic? What’s the magic answer?
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digital marketing

31

Jan

There’s No Such Thing as Digital Marketing Anymore. Kind of.

By Conor Bant
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Artificial Intelligence for marketing: good or evil?

“In the long run, I think we will evolve in computing from a mobile first to an AI first world” Sundar Pichai - CEO of Google.

Artificial Intelligence, yet another buzzword of the moment, and whilst you might not exactly know what it is, I can assure you that all of us have experienced it in some way or another. It is essentially the idea that a machine can display the same amount of intelligence as a human being whilst performing a specific task.

Is this the “renaissance of print”? [Part 2]

In the first of this two part blog series (which you can find here), based on my presentation at an event hosted by Oracle in Reading, I talked about the power of print in a digital age. It’s time to take that further and delve into how branding and digital marketing fits into all of this…

10 years of networking and still standing!

(Or in fact, sitting down for a hearty breakfast!)

By Catherine Jenkins

Last week, I had the absolute pleasure of partying with a great group of people on the banks of the River Thames at Bray. We were celebrating 10 years since The Business Forum was launched – a networking group that for the first 8 years of its life met monthly at Wellington College.

Did you notice YouTube's new font?

We have spoken before about the importance of font and why deciding what font you should use is a decision that should never be rushed. There are a number of areas to consider, from branding based decisions about whether the font suits the company and matches other visuals to logistical decisions about whether or not the font is “web safe”. We will never stop shouting about font and the part it has to play in design!

What does 'Internet of Things' actually mean?

Are you aware of the Internet of Things (IoT)? It’s certainly the buzzword at the moment but very few of us know what these remarkable ‘things’ actually are! Essentially, it is the concept of every given electronic device (which can be switched on and off) being connected to the Internet.

How Walkers' Twitter campaign backfired spectacularly

Twitter is a hugely powerful tool for companies to directly interact with users, keep people in the loop and build relationships with their customers. It is also a social media platform that can easily land companies in hot water! Marketing campaigns can get out of control… Fast! Attempts at humour can easily backfire, misusing the platform can invoke outrage and hashtags can be hijacked.

Are the Day’s of Black Hat SEO Gone?

Whilst new channels, platforms and devices come and go, one tool that people have continued to use is good old Google, ensuring the SEO drum is banged hard by all businesses. Google search is our go-to and is part of everyday life. It’s a bit like TV; whilst it’s changing, it won’t go away anytime soon.

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