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What does 'Internet of Things' actually mean?

Are you aware of the Internet of Things (IoT)? It’s certainly the buzzword at the moment but very few of us know what these remarkable ‘things’ actually are! Essentially, it is the concept of every given electronic device (which can be switched on and off) being connected to the Internet.

How Walkers' Twitter campaign backfired spectacularly

Twitter is a hugely powerful tool for companies to directly interact with users, keep people in the loop and build relationships with their customers. It is also a social media platform that can easily land companies in hot water! Marketing campaigns can get out of control… Fast! Attempts at humour can easily backfire, misusing the platform can invoke outrage and hashtags can be hijacked.

Are the Day’s of Black Hat SEO Gone?

Whilst new channels, platforms and devices come and go, one tool that people have continued to use is good old Google, ensuring the SEO drum is banged hard by all businesses. Google search is our go-to and is part of everyday life. It’s a bit like TV; whilst it’s changing, it won’t go away anytime soon.

The impact of social media on the food industry and how we eat

As a self-confessed and well-known foodie at the MAXX office, it’s safe to say that food-related thoughts occupy my mind throughout most of the day!

I profess to being someone who is guilty of photographing my food before eating it - often spending so long trying to capture the perfect photo that my food ends up going cold! - I felt it was about time I addressed the undeniable impact that social media is having on the way we eat and the food/restaurant industry as a whole.

Does location matter when choosing the right agency?

Does it matter to people where their chosen agency is located? Due to the accessible nature of technology in the world today, it is now possible for us to easily communicate with people practically anywhere across the globe – so do you need your agency to be on your doorstep?

Whereas there are some real benefits from being able to pop in to see your designer or chat with your developer at the drop of a hat, there is no denying that in the past, there was a perception that the best way for an agency to experience success was to be based slap bang in the middle of London.

Charity Marketing; going beyond likes to drive donations

By Jennifer Baggaley

Charities need to advertise. They need to invest in advertising and marketing campaigns to raise awareness and garner support for their cause, yet equally as important they need to show people how their money is being spent.

Social media plays a significant part in both of these objectives and is especially important in the toolkit of a charity’s marketing campaign as it is not only an incredibly cost-effective solution, but it also enables a charity to engage directly with individuals.

Helping to deliver Topcon’s vision at Optrafair

By Jennifer Baggaley 

On 1-3 April, the Birmingham NEC played host to Optrafair, the UK’s leading optical trade show. We were delighted to join our client Topcon at the show.

Topcon, a leading manufacturer of ophthalmic and optometry equipment had an impressive presence at the exhibition, with no less than five stands showcasing its equipment, software and education programme; Topcon University.

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