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Facebook algorithm has once again changed but not in favour of brands.

The social network is starting to prioritise what friends and family share on the Newsfeed so less and less content from brands and publishers will be seen. With a post from Mark Zuckerberg himself confirming this change:
 

Hello, I’m Imran, and I’m very pleased to say I’ve just joined MAXX as a Junior Account Manager.

You might have heard a rumour that Google has implemented an algorithm update. We can confirm that the rumours were true! Over the weekend, search engine giant Google, did indeed announce that it has run a “broad core algorithm update”, which will impact both the appearance and position of websites in the search engine results page (SERP).

In case you missed it here is the statement that was released by Google on their Twitter page following the update:

Do you think your brand is just a logo? Or perhaps it includes your corporate colour? Maybe it’s that clever little strapline you put on all your communications?

Wrong.

Your brand is one of your most valuable assets; for 13 years’ Coca-Cola held the top spot in Interbrand's influential listing of the leading 100 global brands. According to a report published by the Design Council, its brand equity is valued at $65.3bn, just under half the company’s true market value.

Did you hear about the recent KFC chicken crisis?

Due to logistical issues with delivery firm DHL; nearly all of the chain’s 870 outlets in the UK were forced to temporarily cease trading.

Obviously this provoked somewhat of an uproar as fried chicken fanatics up and down the country expressed their dismay over being temporarily deprived of their favourite fast food snack.

Earlier on this week, the Super Bowl took place in Minnesota, United States. Now in its 52^nd year, the championship game of the NFL (National Football League) gathers more international attention every year with a focus not just on the football, but on the half time show and the television adverts that air during the broadcast.

At the end of last year, I was at a networking event and the discussion around our table was around increasing productivity. We spent a fair bit of time talking about the importance of keeping our employees motivated and engaged.

Since the beginning of the digital age, the marketing industry has evolved at an astonishing pace.

Significant advances in the world of digital technology have meant that consumers have higher expectations of brands and are more demanding than ever before. Brands therefore have to think outside the box to find ways to engage people on a deeper level in order to encourage long-term loyalty.

We are thrilled to announce that MAXX has been shortlisted for a fourth CIM award, this time for Best Integrated Campaign (SME). The project we have been nominated for is ‘Real People True Stories’, a campaign we produced with our client Soha Housing (South Oxfordshire Housing Association).

Retainers don’t always get good press – it's true they need careful management and clear objectives but at MAXX we are finding we are asked to deliver more and more of these strategic contracts.