blog

By Catherine Jenkins

It’s a difficult challenge – being asked to choose just one piece of art that means something significant in your life.  Especially when many of us could select several pieces just for the past week!  And this piece of art is to be displayed for all to see every day in our place of work – what to choose?

I settled on this:

By Jackie Blaker

I managed to escape the office at the end of September to visit the Technology for Marketing exhibition at Kensington Olympia, with the sole aim of immersing myself in what’s new and what’s hot and I can confidently say the answer is DATA.

Collect it, process it, integrate it, just make sure you have it and you do something with it!

The exhibition/conference was stuffed full of exhibitors and speakers happily willing to tell you how their technology was the best mechanism for dealing with it.

What customers or potential customers want from brands isn’t always what you think, they may tell you they want the best service, best price, user involvement or reward programs; although all apply to some degree, there’s more to it than that.

For those who are unaware, Influencer Marketing is essentially using someone with influence to promote a product or service. It’s safe to say that it is now the ‘go-to option’ for brands to speak to their consumers in an authentic way on a large scale and for good reason. According to a recent study undertaken by Nielsen Catalina Solutions, Influencer Marketing content delivers 11 times higher ROI than traditional forms of digital marketing.

Have you ever felt the need to rant passionately about something or to voice an opinion on Twitter, only to run out of characters, failing miserably to make your point? Frustrating right? Twitter users have been forced to keep their tweets short and sweet since its launch in 2006, having to keep to a measly character limit of 140.

Because of this, users have resorted to posting a ‘tweet storm’ to make their point (think Donald Trump!), which is essentially a string of tweets posted in quick succession about a particular topic.

Working in SEO, I am continually scouring the web for new golden nuggets of apparent wisdom as part of the holy pilgrimage to page one of Google.

Those of us watching Channel 4 last night experienced something unique and thought provoking during the commercial break.  For those that missed it Channel 4 and the RNIB (Royal National Institute of Blind People) joined forces to enable viewers to see an ad break “through the eyes of two million people living with sight loss conditions in the UK today”.

We are proud to share with you a brand new website that almost all of the team here at MAXX has been working on.

‘Smeg London’

Smeg’s new state of the art London flagship store has its official opening today (14th September) and the team here at MAXX has been working hard on the website to get it launched in time.

We have been comfortably settled in our lovely canalside office for over a year now (which seems hardly possible in itself) and despite the fact that we were able to paint the new offices with our own MAXX colours and designs, we still felt the walls were a little bare. We felt there needed to be a little more colour and personality to reflect the creative, vibrant nature of MAXX.

We are lucky enough to work with a great bunch of clients from a diverse mix of different industries - which certainly keeps everyone in team MAXX on our toes!

An example of one of our latest clients is Yorkshire based iKoustic, who is the leading UK supplier of soundproofing solutions and materials.