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Here, Kieran Bourke, Commercial Director, MAXX Design, presents the case that pharma companies need to adopt an integrated approach to marketing that considers website analytics and sales data as well as other marketing information, in order to produce results. Closed-loop marketing is an increasingly popular approach explored in more depth in this blog, written specifically for pharma marketers who are looking to effectively engage with busy healthcare professionals.

Topcon, a leading optical instruments manufacturer, has worked with MAXX for many years on design and printed materials, and for its support for its key annual trade show, Optrafair. One other area where we have been able to help the company is in developing a strategy and delivering social media for Topcon in the UK. 

Britannia Pharmaceuticals needed a way to review and approve marketing materials quickly and efficiently whilst adhering to strict compliance rules and maintaining an audit trail. Britannia asked us to build a bespoke system that would deliver the functionality needed, whilst being easy to use by in-house staff and external compliance and medical experts.

Have you heard of GDPR?

If you hold any customer data in any form, chances are you have. If you haven’t, you’re fortunate, as that means you’ve not been trying to piece together the logistical nightmare it is becoming.

Having a presence on all social networks is now a substantial part of the marketing strategy for many businesses. The benefits of using social media are endless so any company that’s not harnessing this cost-effective resource could be missing out on a substantial marketing opportunity. By spending just a few hours per week on social media, businesses can benefit from raised brand awareness, additional traffic and increased sales with minimal cost.  

Last month, we were thrilled to have the opportunity to completely redesign and rebuild the website for Mary Hare School.

Renowned for being the largest school for the deaf in the UK and the ‘Centre of Excellence’ for deaf education, we are honoured to be able to be involved with such a worthwhile organisation.

Now more than ever, thanks to ever changing technology and the Internet, the world has become a truly global marketplace and as your business grows, it is more and more likely that your potential customers may not speak your language. The best way to cross the language barrier is to have a multilingual website.

As you may have guessed, here at MAXX, we love to blog. It gives us the opportunity to immerse ourselves into a topic of interest, share our expertise and unleash some of our creativity through the medium of words for a couple of hours.

As much as we love blogging though, we are not just doing it for fun. There is method in the madness with a multitude of benefits blogging can bring to your business. In fact it has proven to be one of the most valuable elements you can add to your website, for both B2B and B2C businesses.

How do you consume ‘content’? Is it through a magazine, radio, television, media platforms, streaming services or social? Chances are the answer is “all of the above”. But the relationship between the viewing of traditional television content and social media is one of particular prominence.