blog

We have been comfortably settled in our lovely canalside office for over a year now (which seems hardly possible in itself) and despite the fact that we were able to paint the new offices with our own MAXX colours and designs, we still felt the walls were a little bare. We felt there needed to be a little more colour and personality to reflect the creative, vibrant nature of MAXX.

We are lucky enough to work with a great bunch of clients from a diverse mix of different industries - which certainly keeps everyone in team MAXX on our toes!

An example of one of our latest clients is Yorkshire based iKoustic, who is the leading UK supplier of soundproofing solutions and materials.

There’s a lot of talk and marketing buzzwords about the need for business marketing output and general customer engagement to be ‘mobile first’.

Unlike many a buzzword, there are some pretty solid facts behind this. Recent reports indicate that mobile and tablet devices now account for 57% of search queries. With mobile web experiences improving and the introduction of super-fast loading speeds with AMP content, this figure is only set to grow.

The run up to Taylor Swift dropping her new single has been an interesting social media journey to follow.

To start with, the day of the total solar eclipse in the United States (21st August) Taylor wiped clean all of her social media accounts so her 95.4 million Twitter followers, 102 million Instagram followers and 838,458 Facebook friends were left at a loss as to what had happened, had she been hacked? Was she taking a break from social media like Ed Sheeran and Justin Bieber? Or was she simply just trying to upstage the eclipse?

Here, Kieran Bourke, Commercial Director, MAXX Design, presents the case that pharma companies need to adopt an integrated approach to marketing that considers website analytics and sales data as well as other marketing information, in order to produce results. Closed-loop marketing is an increasingly popular approach explored in more depth in this blog, written specifically for pharma marketers who are looking to effectively engage with busy healthcare professionals.

Topcon, a leading optical instruments manufacturer, has worked with MAXX for many years on design and printed materials, and for its support for its key annual trade show, Optrafair. One other area where we have been able to help the company is in developing a strategy and delivering social media for Topcon in the UK. 

Britannia Pharmaceuticals needed a way to review and approve marketing materials quickly and efficiently whilst adhering to strict compliance rules and maintaining an audit trail. Britannia asked us to build a bespoke system that would deliver the functionality needed, whilst being easy to use by in-house staff and external compliance and medical experts.

Have you heard of GDPR?

If you hold any customer data in any form, chances are you have. If you haven’t, you’re fortunate, as that means you’ve not been trying to piece together the logistical nightmare it is becoming.

Having a presence on all social networks is now a substantial part of the marketing strategy for many businesses. The benefits of using social media are endless so any company that’s not harnessing this cost-effective resource could be missing out on a substantial marketing opportunity. By spending just a few hours per week on social media, businesses can benefit from raised brand awareness, additional traffic and increased sales with minimal cost.