blog

A website isn’t just about looking good; it’s a core sales and marketing tool. In fact, there is no better or more cost effective way to advertise your business.

Despite its importance, you’d be surprised at the amount of businesses who fail to revise and update their website once it’s been launched.

Nostalgia, as I’m sure you know, is an affectionate feeling or sentimental yearning for a time or place in the past, especially for a particularly happy time. Whether it was those summers spent building sandcastles with your siblings on the beach or the smell of a particularly tasty cake your grandma used to bake, remembering these types of fond memories will always conjure up a sentimental feeling of nostalgia.

Matt, our Creative Director, recently sent me a link to this article saying “I think you may be interested in this”.  I was. And I think you will be too. A fascinating assignment – the rebranding of Wales!

Click HERE to read more about how Cardiff and Amsterdam agency - Smörgåsbord tackled the challenge…

By Catherine Jenkins

It’s a difficult challenge – being asked to choose just one piece of art that means something significant in your life.  Especially when many of us could select several pieces just for the past week!  And this piece of art is to be displayed for all to see every day in our place of work – what to choose?

I settled on this:

By Jackie Blaker

I managed to escape the office at the end of September to visit the Technology for Marketing exhibition at Kensington Olympia, with the sole aim of immersing myself in what’s new and what’s hot and I can confidently say the answer is DATA.

Collect it, process it, integrate it, just make sure you have it and you do something with it!

The exhibition/conference was stuffed full of exhibitors and speakers happily willing to tell you how their technology was the best mechanism for dealing with it.

What customers or potential customers want from brands isn’t always what you think, they may tell you they want the best service, best price, user involvement or reward programs; although all apply to some degree, there’s more to it than that.

For those who are unaware, Influencer Marketing is essentially using someone with influence to promote a product or service. It’s safe to say that it is now the ‘go-to option’ for brands to speak to their consumers in an authentic way on a large scale and for good reason. According to a recent study undertaken by Nielsen Catalina Solutions, Influencer Marketing content delivers 11 times higher ROI than traditional forms of digital marketing.

Have you ever felt the need to rant passionately about something or to voice an opinion on Twitter, only to run out of characters, failing miserably to make your point? Frustrating right? Twitter users have been forced to keep their tweets short and sweet since its launch in 2006, having to keep to a measly character limit of 140.

Because of this, users have resorted to posting a ‘tweet storm’ to make their point (think Donald Trump!), which is essentially a string of tweets posted in quick succession about a particular topic.

Working in SEO, I am continually scouring the web for new golden nuggets of apparent wisdom as part of the holy pilgrimage to page one of Google.

Those of us watching Channel 4 last night experienced something unique and thought provoking during the commercial break.  For those that missed it Channel 4 and the RNIB (Royal National Institute of Blind People) joined forces to enable viewers to see an ad break “through the eyes of two million people living with sight loss conditions in the UK today”.