blog

What customers or potential customers want from brands isn’t always what you think, they may tell you they want the best service, best price, user involvement or reward programs; although all apply to some degree, there’s more to it than that.

For those who are unaware, Influencer Marketing is essentially using someone with influence to promote a product or service. It’s safe to say that it is now the ‘go-to option’ for brands to speak to their consumers in an authentic way on a large scale and for good reason. According to a recent study undertaken by Nielsen Catalina Solutions, Influencer Marketing content delivers 11 times higher ROI than traditional forms of digital marketing.

Have you ever felt the need to rant passionately about something or to voice an opinion on Twitter, only to run out of characters, failing miserably to make your point? Frustrating right? Twitter users have been forced to keep their tweets short and sweet since its launch in 2006, having to keep to a measly character limit of 140.

Because of this, users have resorted to posting a ‘tweet storm’ to make their point (think Donald Trump!), which is essentially a string of tweets posted in quick succession about a particular topic.

Working in SEO, I am continually scouring the web for new golden nuggets of apparent wisdom as part of the holy pilgrimage to page one of Google.

Those of us watching Channel 4 last night experienced something unique and thought provoking during the commercial break.  For those that missed it Channel 4 and the RNIB (Royal National Institute of Blind People) joined forces to enable viewers to see an ad break “through the eyes of two million people living with sight loss conditions in the UK today”.

We are proud to share with you a brand new website that almost all of the team here at MAXX has been working on.

‘Smeg London’

Smeg’s new state of the art London flagship store has its official opening today (14th September) and the team here at MAXX has been working hard on the website to get it launched in time.

We have been comfortably settled in our lovely canalside office for over a year now (which seems hardly possible in itself) and despite the fact that we were able to paint the new offices with our own MAXX colours and designs, we still felt the walls were a little bare. We felt there needed to be a little more colour and personality to reflect the creative, vibrant nature of MAXX.

We are lucky enough to work with a great bunch of clients from a diverse mix of different industries - which certainly keeps everyone in team MAXX on our toes!

An example of one of our latest clients is Yorkshire based iKoustic, who is the leading UK supplier of soundproofing solutions and materials.

There’s a lot of talk and marketing buzzwords about the need for business marketing output and general customer engagement to be ‘mobile first’.

Unlike many a buzzword, there are some pretty solid facts behind this. Recent reports indicate that mobile and tablet devices now account for 57% of search queries. With mobile web experiences improving and the introduction of super-fast loading speeds with AMP content, this figure is only set to grow.

The run up to Taylor Swift dropping her new single has been an interesting social media journey to follow.

To start with, the day of the total solar eclipse in the United States (21st August) Taylor wiped clean all of her social media accounts so her 95.4 million Twitter followers, 102 million Instagram followers and 838,458 Facebook friends were left at a loss as to what had happened, had she been hacked? Was she taking a break from social media like Ed Sheeran and Justin Bieber? Or was she simply just trying to upstage the eclipse?