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Super Bowl 2018: Which adverts scored and why SME’s should be paying attention

09

Feb

Super Bowl 2018: Which adverts scored and why SME’s should be paying attention

Earlier on this week, the Super Bowl took place in Minnesota, United States.
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Ultra Violet and the power of colour -  2018’s Pantone colour of the year

15

Dec

Ultra Violet and the power of colour - 2018’s Pantone colour of the year

The power and influence of colour on the human brain should not be underestimated.
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Is today the day the internet dies? What is ‘net neutrality’ and how does it affect the UK

14

Dec

Is today the day the internet dies? What is ‘net neutrality’ and how does it affect the UK?

Today is a very important day for the internet, a day that some are saying could be “the day the internet dies”.
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Introducing…. Jess!

Hello, I’m Jess, and I am very excited to have joined the MAXX team as an intern.

I could not wait to get stuck into this role, having not worked full time since graduating from Falmouth University last July. On my first day the sun was shining, which set the tone for a great first day. Everyone was so friendly and welcoming that it made the daunting prospect of starting a new job disappear.

Direct mail and social media marketing - a match made in heaven!

Unless you live under a rock, you’ll know that social media has become an integral part of most people’s lives. In fact, according to a recent global digital report, the number of social media users worldwide this year has reached a whopping 3.196 billion (which is up 13 percent from last year!).

For some time now, businesses across the globe have used this ever-growing social media usage to their advantage, developing campaigns and reaching out to clients or customers, in a cheap, quick and easy to deliver format. But is this enough?

How brands used the Royal Wedding to engage with customers

Everyone loves a wedding, and of course, a Royal Wedding. In 2011 the media build up for Will and Kate’s big day was the biggest in history and marketers jumped on that to sell their products, even if those products had no relevance to weddings, Britain or the royal family. This time around the noise was even greater, and saw smaller businesses jumping on the bandwagon to stay relevant. Some of the country’s biggest brands invested a lot of time and money into their marketing channels, creating unique campaigns.

Is there a future for email marketing?

With GDPR coming into force on May 25th you may be thinking that this will be the end of email marketing as we know it. But we believe this will be a massive opportunity for higher open rates, click through rates and even overall conversion rates.

As a result of GDPR a number of companies have refined their processes to ensure that they collect opt-in before sending any email communications. This means that moving forward businesses will be sending email marketing campaigns to people that have a genuine interest in the company.

How can you make your school stand out amongst the competition?

Choosing a school for your child is an exciting but daunting prospect. It’s a decision that makes a definitive impact on their life, both in terms of short-term happiness and long-term well-being. It’s a process that no parent takes lightly and one that they will spend many nights going back and forth over.

The decline of organic reach on Facebook

Facebook algorithm has once again changed but not in favour of brands.

The social network is starting to prioritise what friends and family share on the Newsfeed so less and less content from brands and publishers will be seen. With a post from Mark Zuckerberg himself confirming this change:
 

What does Google's algorithm update mean for your SEO?

You might have heard a rumour that Google has implemented an algorithm update. We can confirm that the rumours were true! Over the weekend, search engine giant Google, did indeed announce that it has run a “broad core algorithm update”, which will impact both the appearance and position of websites in the search engine results page (SERP).

In case you missed it here is the statement that was released by Google on their Twitter page following the update:

The problem of designing in handcuffs

Do you think your brand is just a logo? Or perhaps it includes your corporate colour? Maybe it’s that clever little strapline you put on all your communications?

Wrong.

Your brand is one of your most valuable assets; for 13 years’ Coca-Cola held the top spot in Interbrand's influential listing of the leading 100 global brands. According to a report published by the Design Council, its brand equity is valued at $65.3bn, just under half the company’s true market value.

KFC plucks back consumer confidence

Did you hear about the recent KFC chicken crisis?

Due to logistical issues with delivery firm DHL; nearly all of the chain’s 870 outlets in the UK were forced to temporarily cease trading.

Obviously this provoked somewhat of an uproar as fried chicken fanatics up and down the country expressed their dismay over being temporarily deprived of their favourite fast food snack.

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