blog

I’m Will, the new Client Development Manager at MAXX. Growing up as a complete workaholic led to me starting my career in marketing at 15. Since then I’ve also spent several years as a product and marketing manager in the pharmaceutical industry looking after all things digital. 

From my first ‘chat’ with MAXX, I knew I had to get involved. Not only are they switched on, dynamic and driven but also conveniently located in a beautiful canalside location in my hometown of Newbury. 

Social media has seen rapid adoption in the past 15 years and is a very different beast to the early iterations. We’ve gone from the home-made music videos of MySpace and sharing love on Bebo to the multi-media behemoths that are Facebook (and all it owns) and Twitter.   

If you are a West Berkshire resident, you are likely to have seen collection tins or encountered friends or neighbours who have been raising money for The Rosemary Appeal. The appeal was the brainchild of medical professionals from the charities Newbury Cancer Care and The Newbury and Thatcham Hospital Building Trust who recognised the need for cancer and renal disease treatment facilities in West Berkshire.

Towards the end of 2018, there were announcements of new proposed laws that, if passed, would massively impact the way we all use the internet. In January, EU negotiators had three consecutive days of closed-door talks and have provided further clarity and direction of the new rules.

Last week, we attended a breakfast event where we got to hear Twitter EMEA VP and author Bruce Daisley’s thoughts on modern working environments. Put on by ConnectTalks in a beautiful rooftop communal space, the talk was an intimate gathering of industry professionals from various sectors.

The widespread practice of social media influencers endorsing products from cars to clothes, holidays to hotels has become well known and they can earn tens of thousands of pounds from companies for just a single post on Instagram featuring a product or service.

We are excited to announce that MAXX has been awarded a silver status award in recognition of our contribution to Corporate Social Responsibility with CSR Accreditation https://csr-accreditation.co.uk/. It’s a really important certification that shows we are a business that takes active steps to create a positive working environment, ultimately impacting the wider environment.

The last few years, particularly in the last twelve months, there has been a shift in consumer attitudes. There is a resolute feeling of ‘enough is enough’. Social, economic and environmental issues have been shied away from by businesses for fear of alienating consumers, but now those same consumers are demanding some kind of acknowledgement or action. Businesses are showing compassion and strength, either supporting causes they’re passionate about or using their voice to say what they believe.

It looks like 2019 is set to be more vibrant and a little bit more tropical!

Or at least that’s the tone that’s come from Pantone’s colour of the year.

For the past 20 years Pantone has released their chosen colour to represent the year ahead. It influences product development and purchasing decisions made in a number of industries including fashion, home, graphic design and packaging.