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Retainers don’t always get good press – it's true they need careful management and clear objectives but at MAXX we are finding we are asked to deliver more and more of these strategic contracts.

It’s that time of year again! The tree is up, the Christmas Radio Times has been scanned and hopefully by now you’ve been able to purchase a present or two!  

There’s a reason why Christmas is described as the most wonderful time of the year, as well as the delicious food and the presents (of course!), it’s the perfect occasion to slow down, spend quality time with loved ones, and make happy memories!

I’m sure many of you have fond Christmas memories stored in mind, and we’d love to hear about them! Simply share your favourite Christmas memory on social media using #XMAXXmemories to be in with a chance to win an awesome prize.

After a very busy 2017, which featured inspirational art hitting the MAXX walls, a number of exciting projects and new clients plus the MAXX team expanding (hopefully not from too much cake!), we are taking a break for the holidays!

Please note that the MAXX offices will be closed from 5pm Friday 22nd December to 8:30am Tuesday 2nd January. However, in an emergency, you can email [email protected] or reach us by phone on 07787 517871

The power and influence of colour on the human brain should not be underestimated. Scientists have established that, when exposed to certain colours both psychological and physiological changes take place in us!

Colours have the power to stimulate, excite, depress, tranquilise, increase appetite and create a feeling of warmth or coolness. In fact, when it comes to making a purchase, according to research from the Pantone colour institute, 85% people will make a purchase based on the colour of a product, so colour should never be an afterthought!

Today is a very important day for the internet, a day that some are saying could be “the day the internet dies”.

Whilst that may sound like scaremongering, there are very real, serious concerns surrounding net neutrality, a topic that arguably hasn’t been given the coverage it deserves in the UK.

If you haven’t met Dermot yet, let me introduce him. Originally trained as a graphic designer, Dermot is the founder and MD of MAXX and has worked within the design industry for over 40 years.

Dermot, needless to say, brings a wealth of experience and knowledge to the company (not to mention entertainment!) and is very passionate about everything to do with MAXX and the success and growth of the business.

Having recently reduced his working time to 3 days a week, we wondered what he got up to on the other days?

VAT might be a topic that leaves you feeling cold. A browse of the HMRC website can leave you scratching your head, when the only question you really want answered is:

Is my print project subject to VAT?

Keywords are hugely important in SEO. They always have been and the likelihood is, they always will be, to some degree. However, the remit of ‘keywords’ has changed over the years.

Gone are the glory days of the meta keyword(s) field in the CMS where you’d type out the search terms your website wanted to be found under. More recently it’s been about having those keywords running through the veins of your online presence to give Google every last opportunity to understand what your website is about.

A website isn’t just about looking good; it’s a core sales and marketing tool. In fact, there is no better or more cost effective way to advertise your business.

Despite its importance, you’d be surprised at the amount of businesses who fail to revise and update their website once it’s been launched.