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Ultra Violet and the power of colour -  2018’s Pantone colour of the year

15

Dec

Ultra Violet and the power of colour - 2018’s Pantone colour of the year

The power and influence of colour on the human brain should not be underestimated.
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Is today the day the internet dies? What is ‘net neutrality’ and how does it affect the UK

14

Dec

Is today the day the internet dies? What is ‘net neutrality’ and how does it affect the UK?

Today is a very important day for the internet, a day that some are saying could be “the day the internet dies”.
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The problem of designing in handcuffs

Do you think your brand is just a logo? Or perhaps it includes your corporate colour? Maybe it’s that clever little strapline you put on all your communications?

Wrong.

Your brand is one of your most valuable assets; for 13 years’ Coca-Cola held the top spot in Interbrand's influential listing of the leading 100 global brands. According to a report published by the Design Council, its brand equity is valued at $65.3bn, just under half the company’s true market value.

KFC plucks back consumer confidence

Did you hear about the recent KFC chicken crisis?

Due to logistical issues with delivery firm DHL; nearly all of the chain’s 870 outlets in the UK were forced to temporarily cease trading.

Obviously this provoked somewhat of an uproar as fried chicken fanatics up and down the country expressed their dismay over being temporarily deprived of their favourite fast food snack.

Is the future of marketing experiential?

Since the beginning of the digital age, the marketing industry has evolved at an astonishing pace.

Significant advances in the world of digital technology have meant that consumers have higher expectations of brands and are more demanding than ever before. Brands therefore have to think outside the box to find ways to engage people on a deeper level in order to encourage long-term loyalty.

Why you should love a retainer!

Retainers don’t always get good press – it's true they need careful management and clear objectives but at MAXX we are finding we are asked to deliver more and more of these strategic contracts.

Christmas Competition Time! #XMAXXmemories

There’s a reason why Christmas is described as the most wonderful time of the year, as well as the delicious food and the presents (of course!), it’s the perfect occasion to slow down, spend quality time with loved ones, and make happy memories!

I’m sure many of you have fond Christmas memories stored in mind, and we’d love to hear about them! Simply share your favourite Christmas memory on social media using #XMAXXmemories to be in with a chance to win an awesome prize.

MAXX are taking a break for the holidays!

After a very busy 2017, which featured inspirational art hitting the MAXX walls, a number of exciting projects and new clients plus the MAXX team expanding (hopefully not from too much cake!), we are taking a break for the holidays!

Please note that the MAXX offices will be closed from 5pm Friday 22nd December to 8:30am Tuesday 2nd January. However, in an emergency, you can email [email protected] or reach us by phone on 07787 517871

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