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How brands used the Royal Wedding to engage with customers

29

May

How brands used the Royal Wedding to engage with customers

Everyone loves a wedding, and of course, a Royal Wedding.
read more
KFC plucks back consumer confidence

01

Mar

KFC plucks back consumer confidence

Did you hear about the recent KFC chicken crisis?
read more
Super Bowl 2018: Which adverts scored and why SME’s should be paying attention

09

Feb

Super Bowl 2018: Which adverts scored and why SME’s should be paying attention

Earlier on this week, the Super Bowl took place in Minnesota, United States.
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Uncovering the mystery of Instagram’s algorithm

Part 1 of a 2 part Instagram series

Are you baffled by Instagram’s algorithm and how it works? If so, you’re not alone.

Despite the fact that Instagram has operated with an algorithm-based feed for over 2 years now, many people are still clueless as to how it works and why it was introduced.

Essentially, the platform has gone from showing posts in reverse chronological order to a more complex, machine-learning driven approach.

Spotlight On: The Love Island Marketing Campaign

Whether you love it or hate it, Love Island now becomes the topic of conversation every summer. It’s a social phenomenon that sweeps the nation for 8 weeks of the year, and social media erupts with chatter every night. The fourth series of the show opened at the beginning of June with record breaking viewing figures for ITV2, which saw over 3.4 million people tuning in. Compared with the 2017 series, viewer numbers doubled during the first week, averaging 2.6 million every night.

Marketing on Snapchat- is it worth it?

Snapchat opened its doors to advertisers in 2016, with sponsored geo filters and shop-able augmented reality posts as a couple of examples. Prices for these advertising methods range from a humble $7 to an extravagant $500,000. However, with 191 million daily active users around the world, and 12 million of those users in the UK, you can start to understand why they can charge so much.

You Can’t Have Your Cake and Eat It: why we shouldn’t be so quick to judge Facebook amidst GDPR

Despite being universally used and loved, Facebook is coping a fair bit of stick right now. First Cambridge Analytica, now news of a fine on the launch day for GDPR. But I can’t help but feel this is a little bit harsh.

Facebook (and most social networks) provide us with a platform that many of us enjoy; being able to keep up with friends, find news stories and perhaps most importantly, notify the world we’ve been to the gym. And what do we pay for this? Nothing.

How marketing can enhance your fundraising efforts

Have you got a fantastic fundraising idea but are struggling to pick up donors?  

As successfully communicating your good intentions to as many people as possible is crucial when it comes to encouraging donations, the first port of call is to execute a variety of marketing activities.

Take a look at the examples of marketing methods below which are almost guaranteed to help boost awareness and enhance your fundraising efforts:

Introducing…. Jess!

Hello, I’m Jess, and I am very excited to have joined the MAXX team as an intern.

I could not wait to get stuck into this role, having not worked full time since graduating from Falmouth University last July. On my first day the sun was shining, which set the tone for a great first day. Everyone was so friendly and welcoming that it made the daunting prospect of starting a new job disappear.

Direct mail and social media marketing - a match made in heaven!

Unless you live under a rock, you’ll know that social media has become an integral part of most people’s lives. In fact, according to a recent global digital report, the number of social media users worldwide this year has reached a whopping 3.196 billion (which is up 13 percent from last year!).

For some time now, businesses across the globe have used this ever-growing social media usage to their advantage, developing campaigns and reaching out to clients or customers, in a cheap, quick and easy to deliver format. But is this enough?

How brands used the Royal Wedding to engage with customers

Everyone loves a wedding, and of course, a Royal Wedding. In 2011 the media build up for Will and Kate’s big day was the biggest in history and marketers jumped on that to sell their products, even if those products had no relevance to weddings, Britain or the royal family. This time around the noise was even greater, and saw smaller businesses jumping on the bandwagon to stay relevant. Some of the country’s biggest brands invested a lot of time and money into their marketing channels, creating unique campaigns.

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