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MAXX: An agency I’m proud to work for

Corporate Social Responsibility is at the very core of MAXX. As an active member of the West Berkshire community, I am proud to work for an agency that actively supports local charities and sees great value in encouraging happiness in the workplace.

The Rugby World Cup: A campaign that stands out from “them maul”

Held every four years, the Rugby World Cup is one of the largest sporting events in the world in which the top international teams compete on a global stage for the winning title. The tournament is taking place in Japan and is the ninth edition of the event. While it is an international sporting occasion, it provides the perfect opportunity for brands and companies to implement engaging marketing campaigns to boost sales and engage new audiences.

How Does The Circle Show the Power of Social Media?

The Circle, a reality TV show that first aired in the UK in 2018, began its second series on Channel 4 this week. The show follows eight people who live in separate flats in the same apartment complex for three weeks. The twist: they don’t meet each other until the final day and they only communicate through a social media platform called The Circle.

Since the players never actually meet, they can choose to be whoever they want to be. Previous contestants have chosen to change their gender, sexuality, occupation, age – or all of the above! You can choose to be anyone.


I’m Abbie, the Northerner of the office but also the new Junior Account Executive at MAXX. After graduating from university and spending a year in the non-profit sector, I hope to bring a new perspective to this exciting and creative team!

The power of partnerships

“We want to build a partnership”, “We aim to be an extension of your business” – you’ve heard it all before, and probably think it’s clichéd. That’s unfortunately because very few organisations set out to actually achieve a true partnership… but it is possible! When using these phrases make sure you believe it and most importantly, back it up. 

Website Design Trends 2019/20

The importance of strong website design has grown exponentially over the last five years. With more websites being created, there is a greater desire to be different. According to research from Stanford University, 46.1% of people say a website’s design is the top criteria for deciding if a company is credible. In order to further distinguish yourself from the competition and keep your business relevant, it is important to keep an eye on digital trends, as these ultimately reflect the consumer preferences.

Instagram hides its ‘likes’ count in 7 countries

Instagram is trialling a new feature by removing the running total of people who have liked a post and replacing it with ‘username and others’ 

However, the original poster will still be able to see how many people have liked their post.

This move from Instagram is to try to stop the platform feeling like a popularity contest and make it more about sharing things that people enjoy. 

This trial began last Thursday in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand. 

Introducing Will – Client Development Manager

I’m Will, the new Client Development Manager at MAXX. Growing up as a complete workaholic led to me starting my career in marketing at 15. Since then I’ve also spent several years as a product and marketing manager in the pharmaceutical industry looking after all things digital. 

From my first ‘chat’ with MAXX, I knew I had to get involved. Not only are they switched on, dynamic and driven but also conveniently located in a beautiful canalside location in my hometown of Newbury. 

Are social networks becoming socially conscious?

Social media has seen rapid adoption in the past 15 years and is a very different beast to the early iterations. We’ve gone from the home-made music videos of MySpace and sharing love on Bebo to the multi-media behemoths that are Facebook (and all it owns) and Twitter.