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Last week, we attended a breakfast event where we got to hear Twitter EMEA VP and author Bruce Daisley’s thoughts on modern working environments. Put on by ConnectTalks in a beautiful rooftop communal space, the talk was an intimate gathering of industry professionals from various sectors.

The widespread practice of social media influencers endorsing products from cars to clothes, holidays to hotels has become well known and they can earn tens of thousands of pounds from companies for just a single post on Instagram featuring a product or service.

We are excited to announce that MAXX has been awarded a silver status award in recognition of our contribution to Corporate Social Responsibility with CSR Accreditation https://csr-accreditation.co.uk/. It’s a really important certification that shows we are a business that takes active steps to create a positive working environment, ultimately impacting the wider environment.

The last few years, particularly in the last twelve months, there has been a shift in consumer attitudes. There is a resolute feeling of ‘enough is enough’. Social, economic and environmental issues have been shied away from by businesses for fear of alienating consumers, but now those same consumers are demanding some kind of acknowledgement or action. Businesses are showing compassion and strength, either supporting causes they’re passionate about or using their voice to say what they believe.

It looks like 2019 is set to be more vibrant and a little bit more tropical!

Or at least that’s the tone that’s come from Pantone’s colour of the year.

For the past 20 years Pantone has released their chosen colour to represent the year ahead. It influences product development and purchasing decisions made in a number of industries including fashion, home, graphic design and packaging.

Share the love this XXMAS

This year for our Christmas campaign we decided to do things a little differently. Instead of running a competition to win a prize we just wanted to get everyone to share the love this XXMAS. If you haven’t had a chance to check out the campaign visit maxx-design.co.uk/xxmas to create and send a kiss!

Christmas is here! We are in amongst the food shop stress, secret Santa fails and Christmas party hangovers. In all seriousness, Christmas is a time for celebration and to feel good with our nearest and dearest. Christmas adverts start launching at the end of November, kicking off the festive season. This year we have dissected the offerings presented from some of the UK’s top retailers and brands. There is a lot to talk about this year, with some standouts and some that leave a lot to be desired. Let’s kick things off with none other than John Lewis.

When someone asks ‘what is your favourite Christmas advert?’ there is always one that instantly pops into your head. It could be because it makes you laugh, makes you cry or because it makes you feel particularly festive. I asked the MAXX team what some of their favourite Christmas adverts were, with some popular choices emerging from the results. Here are the most popular choices, with a few special mentions thrown in.

Print brochures are an incredibly effective method of targeting your key prospects, but they can also be very hit or miss. How many brochures have you accepted from somebody with a smile, only to dispose of them at the earliest opportunity?

Here we outline some tips to help your brochure stay in hands and out of bins.