Ultra Violet and the power of colour - 2018’s Pantone colour of the year
The power and influence of colour on the human brain should not be underestimated. Scientists have established that, when exposed to certain colours both psychological and physiological changes take place in us!
Colours have the power to stimulate, excite, depress, tranquilise, increase appetite and create a feeling of warmth or coolness. In fact, when it comes to making a purchase, according to research from the Pantone colour institute, 85% people will make a purchase based on the colour of a product, so colour should never be an afterthought!
With this in mind, in sharp contrast to the natural Pantone colours from the last three years (Greenery, Rose Quartz and Marsala), it has been announced that this year’s Pantone colour of the year is the dramatic shade of Ultra Violet.
As mentioned in last year’s blog article, the Pantone colour of the year is selected based on the zeitgeist (the spirit of the time), visually reflecting the culture trends and the mood of the time.
So why is this dramatic shade of purple the chosen one?
According to experts in the Pantone team, “A dramatically provocative and thoughtful purple shade, Pantone 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future”.
Think Tank groups at Pantone recognise the complexity of today’s society, with many of us feeling uneasy, fearful and uncertain for the future. Therefore the strong, confident Ultra Violet colour has been chosen to counteract this mood - aiming to provide a sense of hope and to reflect what is lacking in our world today. As stated by Pantone Vice President Laurie Pressman, "I see this as very much an optimistic colour, an empowering colour… We want to find some peace and calm within ourselves”.
It has also been chosen to celebrate and pay homage to the unconventionality and the artistic brilliance of musical icons such as Prince and David Bowie, who sadly passed away last year. These artists embraced shades of Ultra Violet, bringing them to the forefront of Western pop culture as personal expressions of individuality.
Distinct, expressive and highly emotive, Ultra Violet epitomises eccentricity, experimentation and noncompliance, encouraging individuals to make an impression and push boundaries through self-expression via creative outlets.
Are you a fan of the chosen shade? For ways in which you can incorporate Ultra Violet within your branding and design work, we’d love to help/hear from you. Call us on 01635 521224 or visit our contact us through the website today.