What does Google's algorithm update mean for your SEO?

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Conor Bant's picture
Conor Bant
Digital Communications Manager
A digital marketing God. What he doesn’t let on to his colleagues at MAXX is that under his clothes he is bandaged from head to foot due to his rugby accidents.

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What does Google's algorithm update mean for your SEO?

You might have heard a rumour that Google has implemented an algorithm update. We can confirm that the rumours were true! Over the weekend, search engine giant Google, did indeed announce that it has run a “broad core algorithm update”, which will impact both the appearance and position of websites in the search engine results page (SERP).

In case you missed it here is the statement that was released by Google on their Twitter page following the update:

‘Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year’

So how much will this effect your website?

If this news sends you into a state of panic, we’re here to put your mind at rest. Google states that, as with any update, some sites may experience ‘drops or gains’, which doesn’t necessarily mean there is anything wrong with the page.

In fact, acting a bit like the Robin Hood of the internet world, Google also revealed that these changes will actually benefit businesses and people who have been previously under-rewarded; one would assume if they have built legitimate content and websites of course.  

Whilst previous animal kingdom inspired updates such as Panda for content and Penguin for links have focused on a subset of the core algorithm, this latest announcement from Google does not reference any particular elements. So this doesn’t give a huge amount of context around what may cause fluctuations dictated by the change.

Essentially, if you want your page to perform well from here on out, you need to focus on building great, key word rich content and eventually you should reap the benefits of doing so. To us, this sounds like Google re-confirming its stance on quality content and coming good on its promise to rank genuinely well-optimised websites.

Here at MAXX we consistently apply ‘proper’ SEO practice for all the websites we work on to ensure the site in question ranks as high as possible.

If you need help with boosting your search engine rankings, get in touch today on 01635 521224 or email Digital Communications Manager Conor at [email protected]. We’d love to hear from you!

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