Website Design Trends 2019/20
The importance of strong website design has grown exponentially over the last five years. With more websites being created, there is a greater desire to be different. According to research from Stanford University, 46.1% of people say a website’s design is the top criteria for deciding if a company is credible. In order to further distinguish yourself from the competition and keep your business relevant, it is important to keep an eye on digital trends, as these ultimately reflect the consumer preferences.
Certain colours have always been associated with particular emotions. For example, red is often a bold, attention-seeking colour exuding power, confidence and action. Scientists have long studied the effects that colours have on our mood. Bright colours work well for attracting users toward calls to action for example. With all types of design, balance is important as too much bright colour can lower user retention. The keynote coming from the bright colours trend is to take risks with colour, whether that be through variations, blends or saturations. 2019 will see bright and vibrant colours, but the appropriate colour palette will always be specific to the brand and the audience that you are trying to reach. Not all businesses will have a look and feel that suits bright and bold colours. In fact, with all trends, it is important to remember that if they do not fit your brand image, it is more effective to stay away from them. You could do more harm than good by implementing a trend that is irrelevant as it could confuse consumers and confuse your brand messaging.
The minimal design trend has been one of the most classic and timeless web design trends seen in recent years. This is achieved through the use of white space, contrast and clear typography. Moving on from this trend, the influence of flat design is becoming more prominent. This trend is all about eliminating clutter and focusing on the important messages you want to get across. Flat designs use crisp edges and open space to add attention to key pieces of information and negate a cluttered assortment of less relevant information.
Building Mobile First
Earlier in the year, Google announced its changes in algorithms to prioritise mobile-first indexing. By doing this, they want to further encourage businesses to update their websites to be fully responsive. Google has said, “Everyday, people are becoming more reliant on their smartphones to help make last-minute purchases or spur-of-the-moment decisions. In fact, smartphone users are 50% more likely to expect to purchase something immediately while using their smartphone compared to a year ago.” This component is less of a trend and more of a long-term shift reflected from the way we use mobile. Google is making it clear to businesses that there is a demand for responsive mobile sites, and this is what consumers want. Websites that are designed with micro-moments will ultimately meet the needs of the consumer. Micro-moments include: I want to know, I want to go, I want to do and I want to buy. These are key reasons as to why a consumer would reach for their mobile device. Google has explained, “People are searching at the exact moment they need something and are looking for places that can meet their immediate need. In other words, when making these on-the-spot decisions, they are more loyal to their need than to any particular place.”
Micro animations are features that guide the user and captivate them during their user journey. These are especially useful on mobile platforms to indicate minor changes in user interaction. Common examples include drop-down menus and hover buttons, for example, Twitter uses visual feedback and noise when a user refreshes their feed. These micro animations convey meaning to users about a small change or action they have taken on the page and ultimately boost their attention span. It is expected that 2019 will see broader use of micro animations as their positive attributes become more apparent in terms of extending the time spent on page and aiding users with navigating a website.
Video has grown in popularity considerably over the last two years, with an increase of 10 million daily viewing minutes during that time, according to Hubspot. It is harder to ignore video, as users are more attracted to assets that move. Website backgrounds that are interactive give businesses a greater chance of making a memorable impression. Creating branded video content and animation elevates the whole website, as the content is more eye-catching and stands out on the page in a more direct way.
Trends feed into every industry and always throw up new issues for businesses to contend with. They have to ask themselves whether this trend is going to be around for a considerable amount of time or will pass very quickly. With website design trends, not every trend will suit every business. You have to take into consideration your users and whether they will respond to the trend you are considering. However, it is important to be aware of trends and incorporate them where you can. Trends can change quickly as users get bored and move on to the next unique thing. Nevertheless, it is important to understand how trends could have an impact on your bottom line.
If you are interested in designing a website featuring one of these key trends or are looking to update your website- get in touch today. Send an email to [email protected] to tell us what you’d like to achieve. We can’t wait to hear your ideas.