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Tips to make your website visitors stick around! (and keep coming back for more!)

Whilst racking up a high number of website views should of course be a key goal of any businesses site, the amount of browsing time each visitor spends on the website is actually the thing which should be prioritized. The longer a visitor stays on the site, the more likely they’ll be able to offer value.  

And not only do you want to maximise browsing time, you ideally want your visitors to return to the site as well! With statistics undertaken by Bounce Exchange highlighting that a whopping 70 to 96 percent of the visitors abandoning your site will never return, a company’s website should be eye-catching, engaging and informative enough to maximise browsing time and to persuade them to return.

If you’re struggling to encourage people to stay on your site for more than a few moments, take a look at a few of our tips below for key ways to get them to stick around!

Looks ARE important

I think it’s safe to say that we are all very visual creatures. And when it comes to websites, if they’re not eye-catching and attractive at a first glance, there’s no chance the visitor will stick around. Essentially, if the design and visuals aren’t visually engaging, people will immediately assume that the content isn’t engaging either and will leave pretty sharpish!

On the whole people prefer to browse through images and graphics as opposed to reading through reams of text, which is why visual features like infographics are generally so well received. They are a fantastic tool to get the desired information across in a highly visual and easy to digest format.

Keeping up to date with the latest design trends is also highly recommended. Design trends come and go fairly rapidly, as do people’s expectations of businesses aesthetics, so it’s important that you regularly refresh your site, so that you don’t appear ‘behind the times’.  

Keep your copy short and snappy!

In our incredibly time short world, it’s unlikely that the visitor is going to read through your entire content word-for-word. Visitors want copy that is easy to skim through, especially with more people browsing through sites on their mobile devices. Unless your site is dedicated to longer, more discussion based pieces, it’s always advisable that you keep your copy, short, snappy and to the point.  

It’s probably a good idea to avoid using super long words too (as awesome and clever as they might sound). Whilst some visitors will appreciate this, many people find that shorter, simpler words make for a much easier read!

It’s also important to hone in on the important stuff. And by this I mean to feature important content front and centre, with clear, strategically placed calls to action on every page.

Use of clear headings and subheadings are a good way to guide people through the site whist hitting them with key, easy to digest snippets of information.

Refresh and update frequently

Would you go back to a clothing shop that never changes its stock?

The same principle applies to your website. If you want visitors to stick around or to come back for a return visit, you’re going to want to update it fairly regularly. By adding new, interesting and valuable content on a regular basis, people will be more inclined to browse through and check out what you have to offer.

Whether it’s a new blog article, a case study about a recently completed project or a little about the newest member of your team; fresh, relevant content is a great way to keep your target audience engaged. What’s more, not only is this a great way to maximise browsing time, making frequent updates to your content is great for SEO!

Slow and steady does NOT win the race

There’s nothing more frustrating and off putting than a clunky site that’s slow to load. Again, as people are often in a rush, they want to absorb the desired information quickly before moving on to their next task, therefore the site in question must enable them to do this. According to a recent survey undertaken by Kissmetrics nearly half of the people questioned expect a website to load in 2 seconds or less, and 40% of people will give up on a website if it takes more that 3 seconds to load.

This is backed by experts at Google who state: “Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there.”

Essentially, speed matters!

Opting for a great server and a high quality content management system (we use Drupal), will ensure that your website runs as quickly as possible.

Include valuable content

Finally, you don’t have to be a genius to know that the more valuable content included in your website, the more likely it is that people will stay longer and keep coming back. The target audience should be at the forefront of your mind when creating content, so consider what content they are likely to value the most and go from there! In short, whether it’s an insightful blog article or an engaging video, if they are engaged with one of your websites features, the likelihood is they’ll stick around to browse for more!

If you need help with refreshing your website, building a new one from scratch or creating some awesome copy, we’re fully equipped to help you with all of the above! Get in touch with us today on 01635 521224 or email us at [email protected]. We’d love to hear from you!