strategy

3 simple strategies to get your website working harder for you

Your website SHOULD showcase your business in the best light, and yet so often it's doing you a disservice, and on occasion damaging everything you've worked so hard to build. In this blog we explore how simple tweaks to your website’s responsiveness, user experience and call-to-actions can boost its performance dramatically...

Take a look at your website.

Go on. Open up a browser. Navigate to your website. Take a long hard look…

The Impact of Coronavirus on Marketing Activities

Throughout these past few weeks, I’ve heard some really interesting points of view on marketing (or not) in this challenging climate, from webinars I’ve joined and articles I’ve read.  The overriding message seems to be that now, when things may be a little quieter, is the perfect time to invest in your brand and strengthen your marketing materials in preparation for when you need to start competing again. 

Grow your business: 4 tips to help you develop relationships that deliver

The world of business is a delicate balance of delivery and relationships: but how do we sustain these relationships when we are not working together? You should develop relationships with people who don't just value your particular expertise, product or service, but who are passionate and vocal about what you do. If you can stay connected with them and show them how you can add value they will tell other people who can benefit from your business.

500 rubik's cubes, 85 million dollars, 1 conclusion - branding investment pays!

In one of our meeting rooms at MAXX we have a poster, a poster featuring a superhero who says “If only my brand was as strong as me!!”. This type of poster makes an impact and the words have meaning for many of our clients.  Words that MAXX put into practice for clients time and time again. One of those clients is Arieso, a  Berkshire-based client that develops intelligent, location-aware solutions for mobile operators. Since 2008 MAXX have enjoyed an ongoing working relationship with the company.

It's not impossible to be the face that inspires a nation

So it’s February: the month of love, the graveyard of broken new years resolutions and the start to a year that some are already tired of. What is needed to perk you and your work ethic up – is inspiration. The type of inspiration that comes from watching a great movie or reading a book that makes you want to ‘get up and get going’!  It’s this kind of inspiration that needs to be transferred to your job, it not only makes your job more fulfilling and exciting, but it makes you more successful.