Unless you live under a rock, you’ll know that social media has become an integral part of most people’s lives. In fact, according to a recent global digital report, the number of social media users worldwide this year has reached a whopping 3.196 billion (which is up 13 percent from last year!).
For some time now, businesses across the globe have used this ever-growing social media usage to their advantage, developing campaigns and reaching out to clients or customers, in a cheap, quick and easy to deliver format. But is this enough?