social media

The Impact of Coronavirus on Marketing Activities

Throughout these past few weeks, I’ve heard some really interesting points of view on marketing (or not) in this challenging climate, from webinars I’ve joined and articles I’ve read.  The overriding message seems to be that now, when things may be a little quieter, is the perfect time to invest in your brand and strengthen your marketing materials in preparation for when you need to start competing again. 

Have you misjudged TikTok? I did... until the lockdown

As someone who works in digital marketing, I am pretty clued up on any new social platforms that pop up. Therefore, I had been aware of TikTok for some time. Naively, I thought it was trying to be the new Vine and was the latest thing the ‘kids’ were using, expecting it to have its moment and then fade away. Did I underestimate it? Yes, I definitely did!

How Does The Circle Show the Power of Social Media?

The Circle, a reality TV show that first aired in the UK in 2018, began its second series on Channel 4 this week. The show follows eight people who live in separate flats in the same apartment complex for three weeks. The twist: they don’t meet each other until the final day and they only communicate through a social media platform called The Circle.

Since the players never actually meet, they can choose to be whoever they want to be. Previous contestants have chosen to change their gender, sexuality, occupation, age – or all of the above! You can choose to be anyone.

Instagram Stories viewing order breakdown - stalkers beware!

Part 2 of a 2 part Instagram series

Since it’s launch in 2010, Instagram has racked up a mammoth 800 million users, and out of those, 300 million of them actively use Instagram stories. For those who are unaware, the stories feature is essentially a tool enabling Instagram users to post temporary photos and video clips (which disappear after 24 hours), providing followers with a ‘behind the scenes’ insight into their day-to-day lives. As users share multiple photos and videos, they will appear together in a slideshow format.

Uncovering the mystery of Instagram’s algorithm

Part 1 of a 2 part Instagram series

Are you baffled by Instagram’s algorithm and how it works? If so, you’re not alone.

Despite the fact that Instagram has operated with an algorithm-based feed for over 2 years now, many people are still clueless as to how it works and why it was introduced.

Essentially, the platform has gone from showing posts in reverse chronological order to a more complex, machine-learning driven approach.

Marketing on Snapchat- is it worth it?

Snapchat opened its doors to advertisers in 2016, with sponsored geo filters and shop-able augmented reality posts as a couple of examples. Prices for these advertising methods range from a humble $7 to an extravagant $500,000. However, with 191 million daily active users around the world, and 12 million of those users in the UK, you can start to understand why they can charge so much.

How marketing can enhance your fundraising efforts

Have you got a fantastic fundraising idea but are struggling to pick up donors?  

As successfully communicating your good intentions to as many people as possible is crucial when it comes to encouraging donations, the first port of call is to execute a variety of marketing activities.

Take a look at the examples of marketing methods below which are almost guaranteed to help boost awareness and enhance your fundraising efforts:

Direct mail and social media marketing - a match made in heaven!

Unless you live under a rock, you’ll know that social media has become an integral part of most people’s lives. In fact, according to a recent global digital report, the number of social media users worldwide this year has reached a whopping 3.196 billion (which is up 13 percent from last year!).

For some time now, businesses across the globe have used this ever-growing social media usage to their advantage, developing campaigns and reaching out to clients or customers, in a cheap, quick and easy to deliver format. But is this enough?

The decline of organic reach on Facebook

Facebook algorithm has once again changed but not in favour of brands.

The social network is starting to prioritise what friends and family share on the Newsfeed so less and less content from brands and publishers will be seen. With a post from Mark Zuckerberg himself confirming this change:
 

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