SEO

Why is Search Engine Optimisation important?

You can have the greatest website ever, but not much good if nobody sees it.

Also you could have hundreds of people seeing your website but none of them are your buyers.

So the aim is to get the right people in the right place.

Google is notoriously secretive about its algorithms and continually changes them to provide us with the most relevant results, and if you believe its critics, to generate the most revenue!

The Importance of the ‘Near Me’ Search

The growth of the ‘near me’ search has been significant over the last several years. In fact, according to Google this way of searching has grown by more than 130% year on year. Google has said formally and informally at different points that ‘local intent’ searches account for 30, 40 and even 50 percent of mobile queries. Currently, the official figure from Google stands at roughly 30 percent.

SEO copywriting- why it should be a fundamental element of your marketing strategy

There is no doubt that every business, of every size, in every industry needs an online presence (if you can think of one that doesn’t, I’d love to hear it!).

Now while it’s all very well and good having a website, there’s pretty much no point having one if it can’t be found easily right? Especially if you’ve just spent your hard earned cash on a snazzy new site with all the bells and whistles!

Why you shouldn't be 'too' obsessed with keywords

Keywords are hugely important in SEO. They always have been and the likelihood is, they always will be, to some degree. However, the remit of ‘keywords’ has changed over the years.

Gone are the glory days of the meta keyword(s) field in the CMS where you’d type out the search terms your website wanted to be found under. More recently it’s been about having those keywords running through the veins of your online presence to give Google every last opportunity to understand what your website is about.

Blogging for business

As you may have guessed, here at MAXX, we love to blog. It gives us the opportunity to immerse ourselves into a topic of interest, share our expertise and unleash some of our creativity through the medium of words for a couple of hours.

As much as we love blogging though, we are not just doing it for fun. There is method in the madness with a multitude of benefits blogging can bring to your business. In fact it has proven to be one of the most valuable elements you can add to your website, for both B2B and B2C businesses.

Are the Day’s of Black Hat SEO Gone?

Whilst new channels, platforms and devices come and go, one tool that people have continued to use is good old Google, ensuring the SEO drum is banged hard by all businesses. Google search is our go-to and is part of everyday life. It’s a bit like TV; whilst it’s changing, it won’t go away anytime soon.

Introducing Conor Bant - Digital Communications Manager

I’m Conor, the new Digital Communications Manager at MAXX. Despite this being a bit of an ‘introductory’ blog, I don’t, and never really have felt like the ‘new guy’. And that’s not just because Sam, our new Junior Web Developer, started a mere 24 hours after me!

The SEO Race: Don’t Lose Too Much Sleep Over It

The importance of search engine optimisation cannot be stressed enough. There are plenty of stats to be reeled off around the number of web sessions starting with a search and the page one drop-off. Even those with little idea of what SEO is can appreciate its benefit, purely based on their own online behaviours.

With the value placed on search engine rankings, a whole generation of SEO experts have entered the workplace, constantly looking for any incremental gains that could propel them up a place or two in the continual race for search engine nirvana: page one, number one.

Hosting: Easy as 123?

Tech gurus aside, the majority of people have never given a thought to how their website, prime business real-estate, is run, or who looks after and hosts it for that matter.

Chances are this changed sometime around Monday afternoon, when major news outlets were reporting that hosting provider 123-reg had deleted “an unspecified number” of the 1.7 million sites it hosts in the UK. Cue everybody ringing the tech-team and checking their website with bated breath.

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