Search

Why is Search Engine Optimisation important?

You can have the greatest website ever, but not much good if nobody sees it.

Also you could have hundreds of people seeing your website but none of them are your buyers.

So the aim is to get the right people in the right place.

Google is notoriously secretive about its algorithms and continually changes them to provide us with the most relevant results, and if you believe its critics, to generate the most revenue!

The Importance of the ‘Near Me’ Search

The growth of the ‘near me’ search has been significant over the last several years. In fact, according to Google this way of searching has grown by more than 130% year on year. Google has said formally and informally at different points that ‘local intent’ searches account for 30, 40 and even 50 percent of mobile queries. Currently, the official figure from Google stands at roughly 30 percent.