Pantone

2019's Pantone colour of the year - Living Coral

It looks like 2019 is set to be more vibrant and a little bit more tropical!

Or at least that’s the tone that’s come from Pantone’s colour of the year.

For the past 20 years Pantone has released their chosen colour to represent the year ahead. It influences product development and purchasing decisions made in a number of industries including fashion, home, graphic design and packaging.

Ultra Violet and the power of colour - 2018’s Pantone colour of the year

The power and influence of colour on the human brain should not be underestimated. Scientists have established that, when exposed to certain colours both psychological and physiological changes take place in us!

Colours have the power to stimulate, excite, depress, tranquilise, increase appetite and create a feeling of warmth or coolness. In fact, when it comes to making a purchase, according to research from the Pantone colour institute, 85% people will make a purchase based on the colour of a product, so colour should never be an afterthought!