Social media has made it quick and easy to keep in touch with clients (notice we are publishing this on a Friday…. follow Friday for @MAXXDesign anyone?) but do we keep in mind WHY it so important to keep in contact and provide great service to current clients? It can cost as much as 6 times more to attract a new client than to get business out of our existing ones. But often we judge success on how many new accounts we secure rather than realising the true potential of the clients we already have.
In one of our meeting rooms at MAXX we have a poster, a poster featuring a superhero who says “If only my brand was as strong as me!!”. This type of poster makes an impact and the words have meaning for many of our clients. Words that MAXX put into practice for clients time and time again. One of those clients is Arieso, a Berkshire-based client that develops intelligent, location-aware solutions for mobile operators. Since 2008 MAXX have enjoyed an ongoing working relationship with the company.
So it’s February: the month of love, the graveyard of broken new years resolutions and the start to a year that some are already tired of. What is needed to perk you and your work ethic up – is inspiration. The type of inspiration that comes from watching a great movie or reading a book that makes you want to ‘get up and get going’! It’s this kind of inspiration that needs to be transferred to your job, it not only makes your job more fulfilling and exciting, but it makes you more successful.
Am I not right in thinking – and I hope I am, that almost everyone thinks that their business is the best thing since sliced bread? Of course they do; and quite rightly too! You should undoubtedly be proud of your labours and take great interest in them, otherwise one suspects you are probably in the wrong business. However, it is the harsh way of the world that some professions tend to be more… well, interesting than others.
THE MOBILE TRANSISTION: STARTS NOW. The online world is changing. Rapidly. Over the past 30 years, computers have changed from huge pieces of coded machinery, to brick-like Windows ’95’machines, to the streamlined laptops and PC’s of today - which are now rapidly being replaced by the likes of the Tablet and SmartPhone.
Most artists, writers and designers all state that they work better with some sort of musical accompaniment – as it causes them to reflect and reach a deeper thought level. The same theory is used in advertising! Music in advertising not only builds the brands identity, but also causes certain associations, for instance when you hear the jingle accompanying that well loved product or shop chain you like! An example: – when you hear Ernie K Doe’s ‘Here come the girls’, what do you think of? A fantastic 70’s jingle that just missed the charts?
According to some reports, a referred customer is 400% more likely to engage in business, after landing on your page, than a new visitor. It applies to everything: whether it be shopping online, research on venues, restaurant browsing or something else – around half of the newcomers visiting your site will have been referred there by some kind of trusted recommendation.
Facebook is a new way to interact with clients and vice versa! It is not only another way of getting your business’ message across and gaining publicity, but also a chance to receive some direct feedback and build relationships. The stronger the following, the more successful you will be – and we can tell you how…
Any successful writer will tell you that concise content is essential. You have to cut the unnecessary words out, no different to how you would trim the fat off meat.