marketing

Throughout these past few weeks, I’ve heard some really interesting points of view on marketing (or not) in this challenging climate, from webinars I’ve joined and articles I’ve read.  The overriding message seems to be that now, when things may be a little quieter, is the perfect time to invest in your brand and strengthen your marketing materials in preparation for when you need to start competing again. 

As someone who works in digital marketing, I am pretty clued up on any new social platforms that pop up. Therefore, I had been aware of TikTok for some time. Naively, I thought it was trying to be the new Vine and was the latest thing the ‘kids’ were using, expecting it to have its moment and then fade away. Did I underestimate it? Yes, I definitely did!

Our last online advice and collaboration meeting with our network prompted many ideas about what good can come out of our current lockdown situation. 

We asked those attending to talk about some of the things that they would be keeping post lockdown. We’ve captured a few comments and ideas here - have you got any ideas to add to this?

Share the love this XXMAS

This year for our Christmas campaign we decided to do things a little differently. Instead of running a competition to win a prize we just wanted to get everyone to share the love this XXMAS. If you haven’t had a chance to check out the campaign visit maxx-design.co.uk/xxmas to create and send a kiss!

Christmas is here! We are in amongst the food shop stress, secret Santa fails and Christmas party hangovers. In all seriousness, Christmas is a time for celebration and to feel good with our nearest and dearest. Christmas adverts start launching at the end of November, kicking off the festive season. This year we have dissected the offerings presented from some of the UK’s top retailers and brands. There is a lot to talk about this year, with some standouts and some that leave a lot to be desired. Let’s kick things off with none other than John Lewis.

Whether you love it or hate it, Love Island now becomes the topic of conversation every summer. It’s a social phenomenon that sweeps the nation for 8 weeks of the year, and social media erupts with chatter every night. The fourth series of the show opened at the beginning of June with record breaking viewing figures for ITV2, which saw over 3.4 million people tuning in. Compared with the 2017 series, viewer numbers doubled during the first week, averaging 2.6 million every night.

Snapchat opened its doors to advertisers in 2016, with sponsored geo filters and shop-able augmented reality posts as a couple of examples. Prices for these advertising methods range from a humble $7 to an extravagant $500,000. However, with 191 million daily active users around the world, and 12 million of those users in the UK, you can start to understand why they can charge so much.

Have you got a fantastic fundraising idea but are struggling to pick up donors?  

As successfully communicating your good intentions to as many people as possible is crucial when it comes to encouraging donations, the first port of call is to execute a variety of marketing activities.

Take a look at the examples of marketing methods below which are almost guaranteed to help boost awareness and enhance your fundraising efforts:

Unless you live under a rock, you’ll know that social media has become an integral part of most people’s lives. In fact, according to a recent global digital report, the number of social media users worldwide this year has reached a whopping 3.196 billion (which is up 13 percent from last year!).

For some time now, businesses across the globe have used this ever-growing social media usage to their advantage, developing campaigns and reaching out to clients or customers, in a cheap, quick and easy to deliver format. But is this enough?

Everyone loves a wedding, and of course, a Royal Wedding. In 2011 the media build up for Will and Kate’s big day was the biggest in history and marketers jumped on that to sell their products, even if those products had no relevance to weddings, Britain or the royal family. This time around the noise was even greater, and saw smaller businesses jumping on the bandwagon to stay relevant. Some of the country’s biggest brands invested a lot of time and money into their marketing channels, creating unique campaigns.