marketing

Life is hectic sometimes, right? Well… let's be honest, life is always hectic. Who doesn't feel like they have to be here, do this, think about that, work on that, almost all the time? Oh, and there's that really leaky tap that you've been meaning to fix for months, don't forget about that (again!). 

Not forgetting work, which is never without its challenges either! Ploughing our way through our inbox after the weekend, internal meetings galore, not forgetting the catchup calls and general admin, shoe-horning actual work in between it all! 

Facebook has released a statement to most Facebook advertising accounts to say that once Apple has released its iOS 14 updates, the use of ‘aggregated event measurement protocol’ will be used to process events for people that opt-out of sharing their data with Facebook.

But what does this mean?

Apple has stepped up its privacy and policy security for all its iOS users and is giving users the freedom to opt-out of having their data tracked and collected (good news for those that prefer tracking-free browsing).

…and how MAXX has made it so easy for me to find my feet so quickly. 

Being completely honest, I was very nervous about moving into a new job. I was concerned that being in a remote working situation for an unknown period of time would impact my ability to fit in and find my feet with a new company.

Hi! I’m Marshall and I am the newest member of the Digital Marketing team at MAXX. As MAXX’s Digital Marketing Campaign Manager, I will be working closely with clients to improve their SEO and PPC presence.

Whilst working as a graphic designer for a non-profit organisation, my manager opened my eyes to this magical thing called ‘digital marketing’: So, I studied a night school qualification for two years to achieve my CIM Diploma in Digital Marketing.

Once upon a time there was a pandemic…

Throughout the boardrooms of the UK and around the world it resulted in cancelled contracts, redundancies and closed businesses. It has devastated families and wrecked lives and there is no denying it has changed the world forever.

But as we approach Christmas, the various vaccines provide a glimmer of hope that a different normality will emerge and businesses will be able to rebuild, invest and grow again.

There is no doubt that this year has been really hard for everyone. For us at MAXX, our team has been home-based for most of the year, only being able to meet in small groups when government guidelines allowed it. Not being able to get together and have a laugh as a large team has been difficult for us all, as we really are such a close-knit group. 

There are few things more exciting than when you get to entirely rebrand an organisation. Or in the case of our work with Access Social Care (ASC), create a whole identity for a brand new organisation.

ASC is a charity that provides free legal advice to people with social care needs. The founding members came to us with the vision that all people with social care needs get the care and support they have a right to, so that they can live fulfilled lives in the community. 

Christmas is full of traditions. A fight in EastEnders, that slightly off tasting chocolate you get in cheaper advent calendars (I don’t mean to sound ungrateful Grandma), and the missing safety pins for tree ornaments to name but a few.

One of my favourite traditions is the MAXX blog taking a look at the year’s Christmas adverts. This time around I’ve had the pleasure of reviewing 2020’s offering. And I do mean pleasure… I actually had an excuse to spend the morning watching videos on YouTube! It felt like the task I’d been training for all through lockdown.

Let’s start with the basics, what is outbound marketing v. inbound marketing in layman’s terms?

Outbound marketing

Interrupting your customer with a hopeful sales pitch (e.g. adverts, cold calling, emails, non-transparent gated content)

Inbound marketing

Drip feeding helpful information and content, crafted to appeal to the target audience who should eventually choose to approach you to buy (e.g. social posts, videos, free downloads, blogs)

WARNING - this blog drags on a bit, but trust me, it’s worth the read. 

Businesses have a  60-70% chance of selling to existing customers. 

And only a  5-20% chance of selling to a new one. 

Are you missing opportunities to generate more revenue from your existing customers? That’s a rhetorical question by the way...of course you are. 

A gentle reminder before we start...no one likes being sold to.