marketing

Webinars in words – Marketing Tips Part 1

Let’s be honest, lockdown wasn’t great for haircuts or for socialising, but recent stats show that there were some real positives when it came to marketing for many businesses. In a recent report by Alchemis 63% of people said that lockdown had allowed them more time to think strategically, but what actions can you take now to effectively market your business?

10 Simple Marketing Activities to Guide Your Business Through a Crisis

Every day we hear more news about the impact of the Coronavirus pandemic on the UK’s businesses and economy, and it hasn't exactly made for easy listening. You will no doubt have already spent the last few months trying to navigate your business through the crisis and now, it comes as no surprise, the UK has moved into a recession. Despite all of this one thing remains the same and that is the importance of keeping your marketing going in some form or another. 

Now is the time to plan how to strategically market through this period and MAXX is here to help.

The Impact of Coronavirus on Marketing Activities

Throughout these past few weeks, I’ve heard some really interesting points of view on marketing (or not) in this challenging climate, from webinars I’ve joined and articles I’ve read.  The overriding message seems to be that now, when things may be a little quieter, is the perfect time to invest in your brand and strengthen your marketing materials in preparation for when you need to start competing again. 

Have you misjudged TikTok? I did... until the lockdown

As someone who works in digital marketing, I am pretty clued up on any new social platforms that pop up. Therefore, I had been aware of TikTok for some time. Naively, I thought it was trying to be the new Vine and was the latest thing the ‘kids’ were using, expecting it to have its moment and then fade away. Did I underestimate it? Yes, I definitely did!

Share the love this XXMAS

Share the love this XXMAS

This year for our Christmas campaign we decided to do things a little differently. Instead of running a competition to win a prize we just wanted to get everyone to share the love this XXMAS. If you haven’t had a chance to check out the campaign visit maxx-design.co.uk/xxmas to create and send a kiss!

Christmas Advert Round Up 2018

Christmas is here! We are in amongst the food shop stress, secret Santa fails and Christmas party hangovers. In all seriousness, Christmas is a time for celebration and to feel good with our nearest and dearest. Christmas adverts start launching at the end of November, kicking off the festive season. This year we have dissected the offerings presented from some of the UK’s top retailers and brands. There is a lot to talk about this year, with some standouts and some that leave a lot to be desired. Let’s kick things off with none other than John Lewis.

Spotlight On: The Love Island Marketing Campaign

Whether you love it or hate it, Love Island now becomes the topic of conversation every summer. It’s a social phenomenon that sweeps the nation for 8 weeks of the year, and social media erupts with chatter every night. The fourth series of the show opened at the beginning of June with record breaking viewing figures for ITV2, which saw over 3.4 million people tuning in. Compared with the 2017 series, viewer numbers doubled during the first week, averaging 2.6 million every night.

Marketing on Snapchat- is it worth it?

Snapchat opened its doors to advertisers in 2016, with sponsored geo filters and shop-able augmented reality posts as a couple of examples. Prices for these advertising methods range from a humble $7 to an extravagant $500,000. However, with 191 million daily active users around the world, and 12 million of those users in the UK, you can start to understand why they can charge so much.

How marketing can enhance your fundraising efforts

Have you got a fantastic fundraising idea but are struggling to pick up donors?  

As successfully communicating your good intentions to as many people as possible is crucial when it comes to encouraging donations, the first port of call is to execute a variety of marketing activities.

Take a look at the examples of marketing methods below which are almost guaranteed to help boost awareness and enhance your fundraising efforts:

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