integrated marketing

We are thrilled to announce that MAXX has been shortlisted for a fourth CIM award, this time for Best Integrated Campaign (SME). The project we have been nominated for is ‘Real People True Stories’, a campaign we produced with our client Soha Housing (South Oxfordshire Housing Association).

If you’ve attended a marketing focused meeting in the past few years, chances are you would have heard the word “integrated” used on a number of occasions, whether its, “how do we make this integrated” or “it needs to be integrated”. However this isn’t the boardroom waffle it may sound like - integration is the key to marketing success!

Some things just work better together. Batman and Robin. Simon and Garfunkel. Bacon and Eggs. Liked alone, but loved together; the result is better than the sum of the parts. And that’s the secret to integrated marketing.

Social media has made it quick and easy to keep in touch with clients (notice we are publishing this on a Friday…. follow Friday for @MAXXDesign anyone?) but do we keep in mind WHY it so important to keep in contact and provide great service to current clients? It can cost as much as 6 times more to attract a new client than to get business out of our existing ones. But often we judge success on how many new accounts we secure rather than realising the true potential of the clients we already have.  

Q: Why should I choose an integrated marketing campaign?

  A: Because it ensures brand consistency and strengthens your communications.   Integrated marketing allows you to promote your brand identity through a range of media to reach each of your target audiences. Using multiple media will increase success and achieve better return on your marketing investments by strengthening your brand messages.