Influencer Marketing

Have you misjudged TikTok? I did... until the lockdown

As someone who works in digital marketing, I am pretty clued up on any new social platforms that pop up. Therefore, I had been aware of TikTok for some time. Naively, I thought it was trying to be the new Vine and was the latest thing the ‘kids’ were using, expecting it to have its moment and then fade away. Did I underestimate it? Yes, I definitely did!

Influencer Marketing - is it a vital marketing tool for brands?

For those who are unaware, Influencer Marketing is essentially using someone with influence to promote a product or service. It’s safe to say that it is now the ‘go-to option’ for brands to speak to their consumers in an authentic way on a large scale and for good reason. According to a recent study undertaken by Nielsen Catalina Solutions, Influencer Marketing content delivers 11 times higher ROI than traditional forms of digital marketing.