graphic design

Working With Purley Park Trust

What an amazing organisation this is! Purley Park Trust supports adults with learning disabilities and works to deliver unrivaled standards of care both at its purpose-built care homes, set in beautiful countryside surroundings in Purley on Thames, and through supported living and day care services. 

Helping to deliver Topcon’s vision at Optrafair

By Jennifer Baggaley 

On 1-3 April, the Birmingham NEC played host to Optrafair, the UK’s leading optical trade show. We were delighted to join our client Topcon at the show.

Topcon, a leading manufacturer of ophthalmic and optometry equipment had an impressive presence at the exhibition, with no less than five stands showcasing its equipment, software and education programme; Topcon University.

The New Instagram: Is it Instaglam?

If you hadn’t noticed the new flash of colour on your phone home screen, it’s most probably been referenced in your Facebook or Twitter feed. Unless you’re not one of the 400 million global users, it’s nigh on impossible to not have heard: Instagram has changed its logo.

Graphic design and a bearded dragon lizard - Meet Emily!

MAXX has recently had the excitement of hiring a number of new team members. Last month we introduced you to Jen and this month we’d like you to say hello to our new Junior Designer Emily!

Emily grew up in Reading and has always had a love for art, graphic design and photography, which she studied, at both A-Level and during her time at University. Like so many people with a creative side, Emily attributes this passion to her parents:

What is the real value of design for business?

When we think of the big brands of today, certain organisations come to mind. Apple, Vodafone, Kelloggs… just to name a few off the top of my head. All of these brands have something in common: strong design - a strong brand identity that has been designed and sculpted time and time again to create something we instantly recognise. The CEO and owner of international brand, Speedo is quoted saying: ‘Design is everything. Because without it we have no business. Anybody can design a decent product – they can’t all design outstanding products.

Profit from customer care

Social media has made it quick and easy to keep in touch with clients (notice we are publishing this on a Friday…. follow Friday for @MAXXDesign anyone?) but do we keep in mind WHY it so important to keep in contact and provide great service to current clients? It can cost as much as 6 times more to attract a new client than to get business out of our existing ones. But often we judge success on how many new accounts we secure rather than realising the true potential of the clients we already have.  

500 rubik's cubes, 85 million dollars, 1 conclusion - branding investment pays!

In one of our meeting rooms at MAXX we have a poster, a poster featuring a superhero who says “If only my brand was as strong as me!!”. This type of poster makes an impact and the words have meaning for many of our clients.  Words that MAXX put into practice for clients time and time again. One of those clients is Arieso, a  Berkshire-based client that develops intelligent, location-aware solutions for mobile operators. Since 2008 MAXX have enjoyed an ongoing working relationship with the company.

It's not impossible to be the face that inspires a nation

So it’s February: the month of love, the graveyard of broken new years resolutions and the start to a year that some are already tired of. What is needed to perk you and your work ethic up – is inspiration. The type of inspiration that comes from watching a great movie or reading a book that makes you want to ‘get up and get going’!  It’s this kind of inspiration that needs to be transferred to your job, it not only makes your job more fulfilling and exciting, but it makes you more successful.

The secret to the greatest logos of all time

(If featured video does not work please watch the video here.)   Now this is detail. Watching the video as to how Rio came up with their Olympic logo is truly inspiring: It reminds us just how much thought and work can go into and should go into branding for your company.

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