google

The Importance of the ‘Near Me’ Search

The growth of the ‘near me’ search has been significant over the last several years. In fact, according to Google this way of searching has grown by more than 130% year on year. Google has said formally and informally at different points that ‘local intent’ searches account for 30, 40 and even 50 percent of mobile queries. Currently, the official figure from Google stands at roughly 30 percent.

Why you shouldn't be 'too' obsessed with keywords

Keywords are hugely important in SEO. They always have been and the likelihood is, they always will be, to some degree. However, the remit of ‘keywords’ has changed over the years.

Gone are the glory days of the meta keyword(s) field in the CMS where you’d type out the search terms your website wanted to be found under. More recently it’s been about having those keywords running through the veins of your online presence to give Google every last opportunity to understand what your website is about.

Are the Day’s of Black Hat SEO Gone?

Whilst new channels, platforms and devices come and go, one tool that people have continued to use is good old Google, ensuring the SEO drum is banged hard by all businesses. Google search is our go-to and is part of everyday life. It’s a bit like TV; whilst it’s changing, it won’t go away anytime soon.

Your Google update reminder

Recently, we published an article on the brand new Google rule for mobile web browsing and mobile websites. The new update advised us that Google would give mobile friendly websites priority in organic search results, and would penalise non-mobile friendly websites. You can see the full article here, if this is news to you.

4 useful apps for business

Technology is the way forward and is also becoming an integral part of business. Of course, as time passes and technology evolves, we are becoming more and more sophisticated in the way we market ourselves: from websites, to responsive design, mobile sites and now… apps. Apps are rapidly making their way into everyday life, so why not utilize some of these fantastic apps for your business? I have compiled some of the best apps that I think might be useful.

500 rubik's cubes, 85 million dollars, 1 conclusion - branding investment pays!

In one of our meeting rooms at MAXX we have a poster, a poster featuring a superhero who says “If only my brand was as strong as me!!”. This type of poster makes an impact and the words have meaning for many of our clients.  Words that MAXX put into practice for clients time and time again. One of those clients is Arieso, a  Berkshire-based client that develops intelligent, location-aware solutions for mobile operators. Since 2008 MAXX have enjoyed an ongoing working relationship with the company.

It's not impossible to be the face that inspires a nation

So it’s February: the month of love, the graveyard of broken new years resolutions and the start to a year that some are already tired of. What is needed to perk you and your work ethic up – is inspiration. The type of inspiration that comes from watching a great movie or reading a book that makes you want to ‘get up and get going’!  It’s this kind of inspiration that needs to be transferred to your job, it not only makes your job more fulfilling and exciting, but it makes you more successful.

5 Huge logo icons - over the years

The power of a logo can be simply astonishing if used correctly. You can take the world by storm. How many of these examples can you find etched into objects all around you? Lets have a look at the biggest logo campaigns existing worldwide: and see how far they’ve come!   First off we have the biggest apple on the tree. This logo has become so iconic it’s impossible to miss and is almost infectious.