GDPR

Is there a future for email marketing?

With GDPR coming into force on May 25th you may be thinking that this will be the end of email marketing as we know it. But we believe this will be a massive opportunity for higher open rates, click through rates and even overall conversion rates.

As a result of GDPR a number of companies have refined their processes to ensure that they collect opt-in before sending any email communications. This means that moving forward businesses will be sending email marketing campaigns to people that have a genuine interest in the company.

Drowning in data: Technology for Marketing 2017

By Jackie Blaker

I managed to escape the office at the end of September to visit the Technology for Marketing exhibition at Kensington Olympia, with the sole aim of immersing myself in what’s new and what’s hot and I can confidently say the answer is DATA.

Collect it, process it, integrate it, just make sure you have it and you do something with it!

The exhibition/conference was stuffed full of exhibitors and speakers happily willing to tell you how their technology was the best mechanism for dealing with it.

GDPR: About time it's spelled out

Have you heard of GDPR?

If you hold any customer data in any form, chances are you have. If you haven’t, you’re fortunate, as that means you’ve not been trying to piece together the logistical nightmare it is becoming.