digital

Why is Search Engine Optimisation important?

You can have the greatest website ever, but not much good if nobody sees it.

Also you could have hundreds of people seeing your website but none of them are your buyers.

So the aim is to get the right people in the right place.

Google is notoriously secretive about its algorithms and continually changes them to provide us with the most relevant results, and if you believe its critics, to generate the most revenue!

GDPR: About time it's spelled out

Have you heard of GDPR?

If you hold any customer data in any form, chances are you have. If you haven’t, you’re fortunate, as that means you’ve not been trying to piece together the logistical nightmare it is becoming.

Artificial Intelligence for marketing: good or evil?

“In the long run, I think we will evolve in computing from a mobile first to an AI first world” Sundar Pichai - CEO of Google.

Artificial Intelligence, yet another buzzword of the moment, and whilst you might not exactly know what it is, I can assure you that all of us have experienced it in some way or another. It is essentially the idea that a machine can display the same amount of intelligence as a human being whilst performing a specific task.

Is this the “renaissance of print”? [Part 2]

In the first of this two part blog series (which you can find here), based on my presentation at an event hosted by Oracle in Reading, I talked about the power of print in a digital age. It’s time to take that further and delve into how branding and digital marketing fits into all of this…

Did you notice YouTube's new font?

We have spoken before about the importance of font and why deciding what font you should use is a decision that should never be rushed. There are a number of areas to consider, from branding based decisions about whether the font suits the company and matches other visuals to logistical decisions about whether or not the font is “web safe”. We will never stop shouting about font and the part it has to play in design!