design

2019's Pantone colour of the year - Living Coral

It looks like 2019 is set to be more vibrant and a little bit more tropical!

Or at least that’s the tone that’s come from Pantone’s colour of the year.

For the past 20 years Pantone has released their chosen colour to represent the year ahead. It influences product development and purchasing decisions made in a number of industries including fashion, home, graphic design and packaging.

Our top tips to help your brochure stay in hands and out of bins

Print brochures are an incredibly effective method of targeting your key prospects, but they can also be very hit or miss. How many brochures have you accepted from somebody with a smile, only to dispose of them at the earliest opportunity?

Here we outline some tips to help your brochure stay in hands and out of bins.

How can you make your school stand out amongst the competition?

Choosing a school for your child is an exciting but daunting prospect. It’s a decision that makes a definitive impact on their life, both in terms of short-term happiness and long-term well-being. It’s a process that no parent takes lightly and one that they will spend many nights going back and forth over.

The problem of designing in handcuffs

Do you think your brand is just a logo? Or perhaps it includes your corporate colour? Maybe it’s that clever little strapline you put on all your communications?

Wrong.

Your brand is one of your most valuable assets; for 13 years’ Coca-Cola held the top spot in Interbrand's influential listing of the leading 100 global brands. According to a report published by the Design Council, its brand equity is valued at $65.3bn, just under half the company’s true market value.

Ultra Violet and the power of colour - 2018’s Pantone colour of the year

The power and influence of colour on the human brain should not be underestimated. Scientists have established that, when exposed to certain colours both psychological and physiological changes take place in us!

Colours have the power to stimulate, excite, depress, tranquilise, increase appetite and create a feeling of warmth or coolness. In fact, when it comes to making a purchase, according to research from the Pantone colour institute, 85% people will make a purchase based on the colour of a product, so colour should never be an afterthought!

Is my printing subject to VAT?

VAT might be a topic that leaves you feeling cold. A browse of the HMRC website can leave you scratching your head, when the only question you really want answered is:

Is my print project subject to VAT?

Top reasons to refresh your website

A website isn’t just about looking good; it’s a core sales and marketing tool. In fact, there is no better or more cost effective way to advertise your business.

Despite its importance, you’d be surprised at the amount of businesses who fail to revise and update their website once it’s been launched.

An Italian icon opens in London and Online

We are proud to share with you a brand new website that almost all of the team here at MAXX has been working on.

Smeg London

Smeg’s new state of the art London flagship store has its official opening today (14th September) and the team here at MAXX has been working hard on the website to get it launched in time.

Did you notice YouTube's new font?

We have spoken before about the importance of font and why deciding what font you should use is a decision that should never be rushed. There are a number of areas to consider, from branding based decisions about whether the font suits the company and matches other visuals to logistical decisions about whether or not the font is “web safe”. We will never stop shouting about font and the part it has to play in design!

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