campaign

How Walkers' Twitter campaign backfired spectacularly

Twitter is a hugely powerful tool for companies to directly interact with users, keep people in the loop and build relationships with their customers. It is also a social media platform that can easily land companies in hot water! Marketing campaigns can get out of control… Fast! Attempts at humour can easily backfire, misusing the platform can invoke outrage and hashtags can be hijacked.

It’s Just Like Bacon and Eggs: Getting the Right Mix with Integrated Marketing

If you’ve attended a marketing focused meeting in the past few years, chances are you would have heard the word “integrated” used on a number of occasions, whether its, “how do we make this integrated” or “it needs to be integrated”. However this isn’t the boardroom waffle it may sound like - integration is the key to marketing success!

Some things just work better together. Batman and Robin. Simon and Garfunkel. Bacon and Eggs. Liked alone, but loved together; the result is better than the sum of the parts. And that’s the secret to integrated marketing.

Profit from customer care

Social media has made it quick and easy to keep in touch with clients (notice we are publishing this on a Friday…. follow Friday for @MAXXDesign anyone?) but do we keep in mind WHY it so important to keep in contact and provide great service to current clients? It can cost as much as 6 times more to attract a new client than to get business out of our existing ones. But often we judge success on how many new accounts we secure rather than realising the true potential of the clients we already have.  

Ladies and Gentlemen...The MAXXY Awards

  In the last few weeks we’ve seen The Oscars, Brits, Grammy’s and other lavish award ceremonies showcasing a variety of talents and skills. However one set of awards are yet to be given, five winners are yet to tearfully accept their awards and give emotional speeches… until now. It is now this writer’s honour to host MAXX’S very own awards – THE MAXXY’S! THE MAXXY’S aim to celebrate the achievements and happiness in the MAXX world at the moment, so let’s announce the winners:

The best of online campaigning

Have you seen Breakthrough Breast cancer’s new campaign?   We love it. Not only because it was designed and built by our fabulous designers and developers, or because it is one of the most inspiring charities you can give to – but simply because it solves a problem. A problem, that in a few days, we are all going to have to face up to.   One of the age-old problems of Mother’s Day is expense, and your mother standing there and saying: ‘Oh no, don’t worry this year love!

Power of Facebook: Send a snowflake

MAXX had the privilege of working with the charity Breast Cancer NOW (formerly Breakthrough Breast Cancer). It was looking to run a campaign over the Christmas period that would not only raise awareness of the charity and increase its online following, but also add to research and raise donations.