branding

Working With Purley Park Trust

What an amazing organisation this is! Purley Park Trust supports adults with learning disabilities and works to deliver unrivaled standards of care both at its purpose-built care homes, set in beautiful countryside surroundings in Purley on Thames, and through supported living and day care services. 

The problem of designing in handcuffs

Do you think your brand is just a logo? Or perhaps it includes your corporate colour? Maybe it’s that clever little strapline you put on all your communications?

Wrong.

Your brand is one of your most valuable assets; for 13 years’ Coca-Cola held the top spot in Interbrand's influential listing of the leading 100 global brands. According to a report published by the Design Council, its brand equity is valued at $65.3bn, just under half the company’s true market value.

Top reasons to refresh your website

A website isn’t just about looking good; it’s a core sales and marketing tool. In fact, there is no better or more cost effective way to advertise your business.

Despite its importance, you’d be surprised at the amount of businesses who fail to revise and update their website once it’s been launched.

Brands just want to have fun

What customers or potential customers want from brands isn’t always what you think, they may tell you they want the best service, best price, user involvement or reward programs; although all apply to some degree, there’s more to it than that.

Did you notice YouTube's new font?

We have spoken before about the importance of font and why deciding what font you should use is a decision that should never be rushed. There are a number of areas to consider, from branding based decisions about whether the font suits the company and matches other visuals to logistical decisions about whether or not the font is “web safe”. We will never stop shouting about font and the part it has to play in design!

A Sign of Storm Doris!

With winds of just over 90mph, Storm Doris hit the UK hard on 23rd February and whilst Newbury and parts of the South of England didn’t get hit as hard as the rest of the UK, the winds were strong enough to tear down our sign!

Video Marketing- The power to draw in potential business

If you’re feeling like you’re neglecting something from your list of marketing activities, it’s highly likely that video marketing is the missing link! Online videos are swiftly becoming one of the most popular ways for people to search for information on services and products. With 52% of marketers worldwide naming video as the type of content with the highest ROI (Business to Community), businesses and brands across the globe are rapidly discovering that video enables them to communicate more efficiently and effectively than most other forms of content (regardless of the industry!).

The New Instagram: Is it Instaglam?

If you hadn’t noticed the new flash of colour on your phone home screen, it’s most probably been referenced in your Facebook or Twitter feed. Unless you’re not one of the 400 million global users, it’s nigh on impossible to not have heard: Instagram has changed its logo.

The Power of Emotive Marketing

A guest blog by our new intern Holly Snowdon.  It has been widely acknowledged for some time now that connecting with consumers on an emotional level is vital when it comes to building brand awareness and overall brand equity. There is an obvious reason why, each year, the charming John Lewis Christmas adverts successfully touch the hearts of the nation and why Red Bull, for example, was rated number 4 on the Forbes most powerful global brands in 2015. They connect with the consumer on a deep emotional level.

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