Social media marketing
We've just stumbled across a great new smart phone app that could help to re-invigorate print advertising and blend the traditional and digital worlds together. Blippar describes itself as a "magic lens to the world. It uses the latest image recognition technology to take a 2D advert and turn it into a 3D multi-media experience. Available on Apple or Android products, users simply hover their smart phone or tablet over a product or advert, and the screen could display anything from a web link or video, to a coupon or game. Blippar launched earlier this summer and is already being used by some of the world's biggest brands including Cadbury’s, Marmite, and Tesco. We think Blippar could be huge, and many industry professionals have predicted it could replace QR codes.