Now Google wants up-to-date content

Now Google wants up-to-date content

Content marketing Google has updated its 'Panda' algorithm. Whilst Panda placed greater emphasis on content, Google's new algorithm aims to provide users with the most up-to-date results. This means that it will look at the type of content, and when it was published to determine whether it's still relevant. For example, an article can quickly become 'old news', whilst a whitepaper has a much longer shelf-life.   Google says the update will mainly impact searches for recent events and hot topics. So if you work in an industry that's fast-paced and don't regularly update your website with new information, you're search rankings are going to suffer.   Unlike Panda, which affected 12% of searches, this new update will have a significant impact on Google's results; it's expected that 35% of searches will be affected.   Need some help? Generating interesting, good-quality content is time-consuming. But if you want to be found on Google you need to shift your marketing to follow a content-led strategy.   One of the most effective ways, in addition to adding new content to your website, is to create a blog. Blogging is great for SEO because it enables you to generate lots of short, sharp, keyword-rich posts that can cover anything from your market to your customers, your product portfolio or just company news. It's also easier to vary the type of content used on your blog to incorporate other media such as photos and videos - something that Google is also placing greater importance on.   We've designed, created and optimised many blogs. And where our clients don't have time to write new content and regularly update the blog, we've used one of our partners, Resonates, to lend a helping hand. If you need help to get your blog up and running, why not pop in for a coffee? We’d love to hear from you.