Launching a New Service
Q: We’re launching a new service and aren’t sure how to promote it. What can you recommend? A: An integrated marketing campaign Simply issuing a press release or running some advertising isn’t enough to ensure the success of your product launch; you need to use an integrated marketing campaign. Integrated marketing campaigns use a variety of promotional tools that work together with consistent messages to reach your target audience. To help you figure out what will work best for you, we can specify, conduct and analyse research, and then recommend promotional activities that will make the most of your strengths and opportunities. Read more about integrated marketing campaigns.