MAXX at the AMRC and CIM awards
MAXX is thrilled to announce a very successful few months after being nominated for the Chartered Institute of Marketing, Marketing Excellence Awards, and also earlier this month our client Breakthrough Breast Cancer won the Association of Medical Research Charities (AMRC) award with the work we delivered for them last year! Our breast screening guide won the ‘communicating controversial topics’ award, and was up against two other major charities, The Motor Neurone Disease Association and the Muscular Dystrophy Campaign. AMRC ensures that high quality research is conducted to improve health and wellbeing for all – so it is a great honour to have our work recognised by such an important body.
Our screening tool aims to help women to make informed choices when invited to attend breast screening appointments. It presents key facts and balanced information from medical professionals and shares real experiences and testimonials via embedded video and graphic presentation. The end goal is to provide accurate information for women invited to a breast screening and to enable them to make an informed choice to attend. Jackie and Matt went along with Chief Executive Chris Askew, Hannah Bridges and Chris Joseph from Breakthrough Breast Cancer to represent both our digital and design teams and received some amazing feedback on the project. In the first 6 months of the project, the guide was visited by thousands of women who spent an amazing average viewing time of 21.5 minutes on the website using the tool, demonstrating that the guide was highly engaging and informative. The feedback received from the women that used the tool showed that over 90% of the women found the tool useful and would recommend it to a friend.
Earlier this month, we also took an exciting trip to the CIM marketing excellence awards with one of our key clients, Quicklight. Although we did not take home the award we were thrilled to be nominated for ‘Marketing Game changer of 2013’ against big brands like Vodafone and Bravissimo! We are very proud that our work is being recognised by our fellow professionals, and look forward to what the future holds.
If you’d like us to help with amazing creative online marketing campaigns, direct mail, print or more – then contact us today. We focus on design that wins you business (and awards)! Don’t forget to follow us on Twitter and Facebook!