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How video can boost website effectiveness  

We are thrilled this week to include a guest blog from one of our fantastic video partners, Ginger Multimedia. Did you know that as well as having pride of place on your website video can significantly boost website effectiveness? The trick is to plan how and when you’re going to use the videos, right from the conception stage. So, how does video make such a huge difference? Here are 4 ways it can boost website effectiveness:

  1. Attracts attention and engages with your audience

  Adding video to your website and online channels allows you to better reach visually-oriented potential customers in a powerful and engaging way, and tell your story.   90 per cent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.   Video helps to prevent your visitors getting bored and moving off  your site, decreasing your website bounce rate, which Google will love. Visitors spend 6 times longer on pages with videos on them.   In addition to this videos are easy to watch and require little effort from the viewer. They also impart a lot of information in a short period of time.

  1. Increases website traffic

We’ve all heard about how video can increase website traffic, but how? In practice it’s about using video as a marketing and sales tool and you must use it to lead people to your website landing pages.   You Tube is a Social Networking Site and over 6 billion hours of video are watched every month on it – that’s almost an hour for every person on earth!   Social networking sites can be used to share your video and gain traffic to your website, creating inbound links that will help your website.   There are more than 400 tweets per minute containing a YouTube link and on Facebook over 150 years worth of You Tube videos are watched every single day!

  1. Increases sales, boosts conversions and builds trust

  Most of us now know that video adds a personal touch to your website, helps you engage with your audience and makes them feel welcome.   However, featuring videos on your website can be a really effective and clever way of guiding your prospects through your website and the sales funnel.   64 per cent of viewers are more likely to make a purchase in an online store after viewing a video.   Keep your videos short and sweet, and you can use various videos to guide prospects to where you want them to go. This gives your viewer an entire experience on your website, and your company.   Consider how several videos could answer all your prospect's answers, bringing them closer to pressing the ‘buy’ button. A friendly home page video could welcome your visitors and start to answer their questions, and then they can watch product or service videos, testimonial videos and finally FAQ videos.   You can see how featuring a video on your website substantially increases trust, which in turn, can increase your sales.

  1. Increases brand awareness

  Video is very effective for brand awareness as the message engages attention, which enables your audience to get to know your brand, your messages and your values. It can help them get to know you and like you, and bring you closer to your target market and your customers.   Branded video content reaches nearly half of all UK Internet users.   More than half of those people then go on to click through to the brand's website and a different 54 per cent will visit the brand's YouTube Channel if they have one.   You can also use video to reinforce your brand’s messages. A series of videos will help keep a consistent feel, creating a positive brand experience for your customers to get to know and understand.   Social Media can be used to gain exposure for your videos, and ultimately, to get your brand and your company noticed. Remember to use video to direct visitors back to your website. 

5. Improves search engine rankings

Google is placing more and more importance on useful, fresh and engaging content, and loves video! As Google also indexes video, it can hugely increase your search engine rankings.   Online video content can increase the chances of a front page Google ranking by 53 times.   However, Google sees video as just a blank space, and so there are some techniques to use in order to improve ranking opportunities. These techniques include adding video site maps, optimising a video with metadata, as well as adding transcripts to the video, which will help HTML.

Conclusion

  Video can boost website effectiveness in many ways. It helps you to get ahead of your competition, stand out from the crowd, increase traffic and ultimately you could see your stats soar! It can help to give your company a face and it can give your website character, encouraging prospects to get to know your brand and encouraging them to purchase from you.   However, the key to maximizing the success of video is to use it as part of your marketing and sales strategy. By developing bespoke video marketing strategies we’ve been able to help our clients to really get the best ROI on the money they spend on videos, by helping them plan, film and market their videos.   Ginger Multimedia is Video Production, Video Marketing and Photography Company. We work with everything video, whether that be reviewing your existing videos, marketing videos you have already produced, or producing and marketing videos from concept to end product… and more!   If you’d like help with video, whether that be advice and tips, video production or video marketing contact Neil at Ginger Multimedia now [email protected]. Alternatively, you can call our friendly team on 01488 71314.   You can watch some of our videos on our website at www.gingermultimedia.com.

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