Nike Logo

Nike Logo

The origins of the Nike Logo

When you think of an iconic logo, what comes to mind? McDonald's golden arches? The Disney princess castle? Or perhaps the Nike swoosh? You may take it for granted that these distinctive logos have always been around, but at some point they started life as a creative concept on a plain sheet of paper. Carolyn Davidson was a fresh graduate in 1971 when Phil Knight, founder of Nike, asked her to create a new logo for his brand. His brief was simply that he wanted a design that suggested movement.

Carolyn developed a number of creative ideas; none of which Mr Knight particularly liked. But with a deadline looming for printing his shoe boxes, he quickly chose the swoosh, commenting "I don't love it, but it will grow on me."  Amazingly, Carolyn was paid just $35 for her design. But over a decade later, in 1983, she received a phone call out of the blue from Mr Knight inviting her to lunch. He acknowledged that her logo design was so iconic, and had such an impact on his company that he presented her with a gold ring, shaped like the swoosh and set with a diamond, a certificate and Nike stock. So now you know where Nike's logo began its life, why not tell us the origins of your logo? We'd love to hear from you.