The New Instagram: Is it Instaglam?
If you hadn’t noticed the new flash of colour on your phone home screen, it’s most probably been referenced in your Facebook or Twitter feed. Unless you’re not one of the 400 million global users, it’s nigh on impossible to not have heard: Instagram has changed its logo.
Like it or not, this is a pretty seismic change for such a major brand; it’s not a refresh, this is a totally new logo. While we applaud innovation and looking to push the barriers with design, it’s a big move by Instagram, and it will be interesting to see how it works for them in the short, medium and long term. When first seeing the logo, it’s not instantly recognisable as Instagram, with many thinking it’s a different app altogether. As usual, a social media network making a radical change has scared people (anyone remember the outrage when Facebook introduced timeline?). Response on social media has been pretty varied. Some people are praising the move and ambition of Instagram, suggesting the previous logo looked a bit dated next to the much sleeker and brighter app tiles from Whatsapp, Twitter and Snapchat that occupy their home screen. It’s fair to say, there’s also been a backlash, with various tongue-in-cheek Tweets and posts around how the new logo was created:
#ChangeitBack is also starting to gain some serious momentum. However, even if people have a strong dislike towards the new logo, how likely is it that usage will be affected? In the previously mentioned example of Facebook introducing Timeline, it did nothing to impair its stranglehold on the world, and soon became accepted. I don’t even remember what Facebook looked like before! So what do you think? Do you like the logo, and what will it mean for Instagram? Tweet us your thoughts @MAXXDesign and see the online sentiment by following #Instagramlogo.