Google's new logo: the good and the bad

Google's new logo: the good and the bad

 In the last couple of weeks Google has unveiled its biggest redesign since 1999. By now most of you will have noticed the new logo and formed an opinion whether you like it or not. The new logo has had a mixed reception: some people love it, others hate it. This divide of opinion is best demonstrated on Twitter, with one user saying that they thought Google was “commemorating the inventor of crayons”.  

The new logo went live on Tuesday September 1st, with the main change being on the Google homepage as the new logo has been animated with blue, red, yellow and green dots. These mimic sound equalizer waveforms and this has created scope for more minor changes over the years. There have also been slight tweaks within the UI (user interface) of your browser such as a new tab logo design when you’re on the homepage.

The Google logo changing over the years; Google's new logo: the good and the bad The Google logo changing over the years


So, why has this been such a talking point in the design world? Often, the logo is seen as a symbol of the relationship between the customer and the brand, it makes people feel comfortable and familiar with the brand they know and love. Changing a logo can damage this relationship for some people as they see it as a big change, or changing a well known brand can easily result in a brand losing a core piece of it’s identity, resulting in people looking at competitors instead.  

However, despite scepticism, we think the design change was a wise decision – it keeps up with today’s technology and it looks a lot fresher than the previous one did. Plus, it keeps elements of the Google brand we know and love; the same colour palette and web page set up . This ensures that although Google has made a change, it is keen to keep the brand values and the brand identity that we all know so well.  

So, how far does this rebrand go?  

The colours have been kept the same but it has been said that the new logo has lost some of the charm it once had; the ‘G’s having their own personalities for instance. Well, this probably stems from us being so used to the old logo for such a long time and apart this, flat design (taking it from 3D to 2D) has been growing in popularity in recent years and has been adopted by several large corporations. Apple is a perfect example of this; it completely changed the way the user interface looked with the release of iOS 7. Flat design is the future of design, at least for now… it’s clear, easy on the eye and looks professional and clean cut.  

The logo change doesn’t just apply to the Google homepage, users of other Google products will notice changes in branding on devices such as the Nexus series. Do you have any of these products? Have you noticed the change?

Be consistent with branding, don't stand out for the wrong reasons; Google's new logo: the good and the bad Be consistent with branding, don't stand out for the wrong reasons!


Many people believe that change is a big step: but it is necessary to be up-to-date and to look to the future, especially in the technology industry where things are changing constantly. Google is doing what is right for the company and keeping on top of current changes within the technology industry. Google possibly would see its new logo as an iconic gesture, symbolising change and signalling the company’s brilliant and exciting future.  

Here at MAXX opinions are divided with some welcoming the much needed update, and some people disliking the design, calling it ‘childish’ – or even (from the development team: ‘it looks as though a kid has drawn it’. Many were undecided saying it was underwhelming as Google is such a brand giant you would expect something more extravagant from them; instead they went plain and simple. Here at MAXX we don’t feel this is a bad thing, as long as it suits the brand. We also noted that Google has been inconsistent in the implementation of the new logo with some pages still showing the old logo on their Google+ pages relating to Politics & Elections. We found this surprising and it feels as though they have just rushed to get the new logo launched, possibly slacking on the implementation.  

What do you think about Google’s design change? We would love to hear your opinions! Don’t forget to subscribe for all the latest design news. You can also find us on Facebook and Twitter. Get in touch!