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LinkedIn's grand make-over

By Holly Snowdon

If you happen to have signed into your LinkedIn profile in the last week or so, you may have noticed that things look a little different!

Having neglected to refresh the website for a number of years now, the powers that be behind the professional networking platform have decided to kick start 2017 with a brand new look. This is, in fact, the most significant revamp for LinkedIn since it was launched 14 years ago.   

As LinkedIn is probably the networking platform visited the least frequently (perhaps due to its rather dated design or the constant stream of irksome emails it sends out),  it’s safe to say that now is as good a time as any to meet the high demands and expectations of social networkers everywhere! Users want a clean, fast and visually appealing browsing experience and that’s exactly what the new LinkedIn site delivers!

The most dramatic change is the new layout and styling of the homepage, which is somewhat reminiscent of the look and feel of Facebook. Its sleek new design is much easier to navigate and is divided into seven distinct sections: Home, Jobs, Notifications, Messaging, My Network, Me and Search. 

The main feed, which runs down the centre of the page, includes trending stories, status’s, blog articles posted by your connections which can be un-followed or hidden based on your preferences (identical to Facebook!). This is a great option for people who were previously overwhelmed or irritated by the constant deluge of clutter!

The new layout provides consistency across both desktop and mobile versions of the platform through its new simple and clean design. 

Essentially, the new and improved version (which will eventually be rolled out to all users) is likely to benefit users in a number of ways. For instance, it will make it so much easier to showcase your expertise and personality to other users and due to new features such as the real-time messaging feature (nearly identical to Facebook Messenger), it provides a grand opportunity to establish a back-and-forth relationship with potential/existing clients or recruiters.

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