Seeing the results of hard work at Optrafair

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Seeing the results of hard work at Optrafair

 Last weekend MAXX travelled to NEC near Birmingham to attend Optrafair, the UK’s leading optical exhibition. Our Social Media Manager Ellie and Managing Director Dermot were there to support our clients Topcon and watch one of our latest projects coming to life!  

Topcon is a manufacturer of optical equipment for ophthalmology and has a strong presence at Optrafair every year. For this year’s event MAXX designed, printed and delivered a suite of marketing materials including 2 x 48 sheet billboards and an advertising campaign to promote the company and it’s stand.  

Helping clients win business is always a priority for MAXX, in this example the promotional materials created were used to showcase and launch new products, promote special offers and inform visitors of the competitions that Topcon were running at the event. Creating engaging visuals for events such as Optrafair isn’t just about the design however, each print element needs to be managed carefully to ensure that it arrives on time, within budget and printed to a high standard.  

MAXX is proud to say that when visiting the Topcon stand it was clear that our hard work had paid off. The combination of our design and Topcon’s diligent and professional team was a real hit with visitors; drawing them in and generating interest and enquires. As Dermot said “A wonderful job from everyone at MAXX for a great client. Our client contact at Topcon told me after the event that they had exceeded their sales targets for customer orders at the show!

Do you have an event or exhibition on the horizon? Do you need eye-catching visuals that will direct visitors to your stand? Contact MAXX today on 01635 521224 or to discuss how we can help. You can also get in touch through Facebook, Twitter and LinkedIn.