Search engine optimisation strategy
Is your search engine optimisation strategy still working?
Every company knows it needs to have a search engine optimisation (SEO) strategy for its website. But what exactly is 'SEO'? Broadly defined, SEO is making your website the best it can be for the search engines and your site visitors. It used to be the case that you could boost your organic listings through internal links and a keyword-rich URL, titles and meta tags. To enhance your site further, you could get listed in online directories and get links from other people's websites or blogs. But earlier this year, Google introduced its 'Panda Algorithm' to help users find more high-quality sites in their search results. For a lot of companies, it meant that their website listings dropped overnight; whilst their website may have been packed with keywords, there was no quality content, and so Google deemed it to be less valuable to users. 'Content is king'. So if you've been concentrating your efforts on putting your SEO in all the right places, perhaps the time is right to broaden your search engine optimisation strategy. If you want to be successful, SEO needs to sit within an integrated marketing campaign. You need to build your brand and promote it through all your marketing activities. For example, think about using PR to position you as a thought leader, make sure you use social media to connect with your customers; try email marketing to educate your prospects or ask your clients for case studies, testimonials and recommendations. By generating lots of useful, high-quality content, it will help to boost your web presence. And at the same time it will strengthen your customer relationships because you're giving them something of value. Need some help? We've developed websites for several companies and helped to boost their SEO. So if you need help revising your search engine optimisation strategy, why not pop-in for a coffee and a chat? We'd love to hear from you.