Advertising advice for beginners
Q: We’re just about to try advertising for the first time, what advice can you give us? A: Grab your audience’s attention. Take a look through any magazine, walk down the street or turn on your TV and you’ll be bombarded by advertising. The Institute of Practitioners of Advertising estimates that we see about 5,000 adverts every day. But it’s not a case of shouting the loudest; you need to engage the audience properly. Try making your advertising witty, inspiring, truthful or clever. And ensure that it follows your branding guidelines. Read more about advertising.