Instagram hides its ‘likes’ count in 7 countries
Instagram is trialling a new feature by removing the running total of people who have liked a post and replacing it with ‘username and others’
However, the original poster will still be able to see how many people have liked their post.
This move from Instagram is to try to stop the platform feeling like a popularity contest and make it more about sharing things that people enjoy.
This trial began last Thursday in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand.
If made permanent, this change could cause big issues for companies and influencers who are paid to endorse others by the number of likes they receive for a post. Likes are also considered by many to be a key metric for analysing how successful their social media footprint is.
The social media platform said in a statement to users: “We want your friends to focus on the photos and videos you share, not how many likes they get”
“You can still see your own likes by tapping on the list of people who’ve liked it, but your friends will not be able to see how many likes your post has received.”
“We’re looking forward to learning more about how this change might benefit everyone’s experience on Instagram.”
We’re currently running a test that hides the total number of likes and video views for some people in the following countries:— Instagram (@instagram) July 17, 2019
✅ New Zealand pic.twitter.com/2OdzpIUBka
Some studies suggest that this kind of instant feedback on content can help to boost people’s self-esteem but for others receiving fewer likes, it can have the opposite effect.
Although the business implications of this change and impact on brand awareness could be significant it’s important to note why Instagram has done this after some studies linked social media platforms to mental health difficulties for young people.
Do you think this is a good move from Instagram?
Let us know via our social media channels below!